Paid Social Traffic Manager

Cypress HCM; California; On-site; USD 121,586 - 130,017; Full time

Job summary

A leading marketing agency in California is seeking a Paid Social Traffic Manager to oversee the day-to-day management and optimization of paid social campaigns. The ideal candidate will have 2–5 years of experience, particularly with Meta Ads Manager, and a strong analytical skill set. This role emphasizes efficient traffic scaling and conversion optimization using A/B testing and performance monitoring. Compensation ranges from $88.26 to $94.38 per hour, providing an opportunity to enhance social media campaign effectiveness.

Qualifications

• 2–5 years of experience managing paid social campaigns.
• Strong ability to scale campaigns while hitting efficiency targets.
• Proficiency with tracking tools like Meta Pixel and Google Analytics.

Responsibilities

• Launch and manage paid social campaigns across multiple platforms.
• Monitor performance metrics and identify optimization opportunities.
• Collaborate with creative teams to improve ad performance.

Skills

Analytical skills

Budget management

Meta Ads Manager

Performance marketing

A/B testing

Tools

Excel

Google Analytics

TikTok Ads

Job description

We are looking for a highly analytical and execution-focused Paid Social Traffic Manager to own the day-to-day management, scaling, and optimization of paid social campaigns. This role is centered on driving efficient, high-volume traffic and conversions through continuous testing, performance monitoring, and budget optimization.

Description

We are looking for a highly analytical and execution-focused Paid Social Traffic Manager to own the day-to-day management, scaling, and optimization of paid social campaigns. This role is centered on driving efficient, high-volume traffic and conversions through continuous testing, performance monitoring, and budget optimization.

Duties

• Launch, manage, and optimize paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, Snapchat, and LinkedIn
• Own daily campaign operations including budget allocation, bid adjustments, and pacing
• Scale winning campaigns while maintaining efficiency targets (CPA, ROAS)
• Monitor performance metrics and proactively identify optimization opportunities
• Execute structured A/B tests across creatives, audiences, placements, and bidding strategies
• Manage and refine audience targeting, including prospecting, retargeting, and lookalike audiences
• Collaborate with creative teams to iterate on high-performing ad concepts and formats
• Ensure proper tracking setup (pixels, events, UTMs) and troubleshoot discrepancies
• Build and maintain dashboards and reports to track campaign performance and trends
• Stay up to date with platform changes, algorithm updates, and emerging trends

Requirements

• 2–5 years of hands-on experience managing paid social campaigns with a focus on performance/traffic
• Strong experience with Meta Ads Manager and at least one additional platform (TikTok Ads, Snapchat Ads, etc.)
• Proven ability to scale campaigns while hitting efficiency targets
• Comfortable managing large budgets and high campaign volume
• Strong analytical skills with proficiency in Excel or Google Sheets
• Experience with tracking tools (Meta Pixel, TikTok Pixel, Google Analytics, etc.)
• Detail-oriented with the ability to manage multiple campaigns simultaneously
• Preferred Skills
  • Experience in direct response marketing, lead generation, or eCommerce
  • Familiarity with creative testing frameworks and performance creative strategy
  • Understanding of conversion rate optimization (CRO) and landing page performance
  • Experience with attribution tools or multi-touch attribution models
  • Basic knowledge of SQL or data visualization tools (e.g., Looker, Tableau)
• Key Metrics for Success
  • Cost per Click (CPC)
  • Cost per Acquisition (CPA)
  • Return on Ad Spend (ROAS)
  • Click-Through Rate (CTR)
  • Conversion Volume and Growth
  • Traffic Quality (bounce rate, time on site, downstream conversions)
• What Success Looks Like
  • Consistently scaling traffic while maintaining or improving efficiency targets
  • Rapid testing and iteration cycles that lead to performance gains
  • Strong collaboration with creative and analytics teams
  • Clear, actionable reporting that informs business decisions

Compensation

• $88.26 – 94.38/hr W—2

Req ID

• 37115055