Manager, Paid Search & Social

Omnicom Media; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Omnicom Media in New York, NY seeks a driven Paid Search & Social expert to lead and mentor a team of Associates and Senior Associates. You will transform senior-level digital strategies into actionable campaigns, manage day-to-day operations, guide client goals, and strengthen relationships with high-profile brands.

You will oversee campaigns across Google Ads, Microsoft Ads, Meta, and other platforms, ensuring flawless execution and clear communication of results to clients and internal teams.

Qualifications

• Substantial experience in account management, planning, and/or performance media.
• Strong understanding of Paid Search & Social platforms and major players.
• Proven ability to work with multiple partners on enterprise-level campaigns.
• Ability to translate client goals into paid media strategy and actions.
• Excellent written and verbal communication skills.

Responsibilities

• Oversee Paid Search & Social Associates and Sr. Associates and guide career development.
• Develop, optimize, and maintain paid social campaigns for clients, coordinating assets and budgets.
• Collaborate with cross-discipline teams to integrate paid social into multi-channel recommendations.
• Analyze data to provide insights and optimization recommendations; develop testing across campaigns.
• Mentor and train team members to ensure high-quality execution and client satisfaction.
• Maintain strong client relationships and serve as primary client contact for paid media efforts.
• Communicate tactics and impact clearly to clients and internal stakeholders.

Skills

Account management

Performance media

Paid search

Paid social

Client communication

Analytics & insights

Team mentorship

Job description

As a passionate and driven paid search & social expert, you thrive in collaborating with an integrated marketing team, transforming senior-level digital strategies into effective daily tactics. In this role, you'll lead Paid Social Associates and Sr. Associates, offering mentorship, training, and ensuring all work meets quality standards. Your responsibilities include managing day-to-day operations, guiding your team to achieve client goals and KPIs, and fostering strong client relationships. You're eager to deliver top tier paid social campaigns for high-profile brands, confidently communicating the impact of tactics and strategies as the primary client contact. You excel in a dynamic environment, where training and coaching team members is key to ensuring flawless execution.

Responsibilities

• Responsibilities will be across search and social media platforms such as google ads, Microsoft ads, Meta (Facebook, Instagram), Pinterest, SnapChat, Twitter, LinkedIn, TikTok and Reddit
• Responsible for overseeing Paid Search & Social Associates and Sr. Associates on the team and owning their career development
• Developing and overseeing optimizing, and maintaining paid social campaigns for clients, including coordination of assets between creative agencies and budget management
• Works with a cross-discipline team to integrate paid social media strategy into a multi-channel, holistic recommendation.
• Uses strong quantitative skills, including analytical and story-telling ability, to analyze data and provide insights and optimization recommendations. Familiarity with third-party data and measurement solutions. Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing.
• Helps creatives express their ideas with feasible recommendations to tie it closer to the brief. Passionate about innovation and the creative process, desires to find creative ways to say "yes" to ideas and to contribute your own.
• Understanding client goals and how to maximize those measures of success through tactical strategies and technologies; Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
• Brainstorming and researching new first to market ideas including new betas and opportunities with our partners.
• Strong familiarity with 3rd-party tracking vendors and integrating with social platforms

Required Skills and Experience

• Substantial experience in account management, planning, and/or performance media experience
• Strong working understanding of the Paid Search & Social platforms, including major players and supporting technology like google ads, Microsoft ads, Meta/Facebook Ad Manager, X (formerly Twitter) Ads, etc.
• Demonstrable experience working with multiple partners, on enterprise level paid social media accounts with diverse budget levels and objectives
• Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
• Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
• Understanding of paid social measurement and experience utilizing multiple native measurement tools
• Excellent written and verbal communication skills

Desired Skills and Experience

• 3+ years of experience
• Agency experience strongly preferred
• Detail and process oriented, with the ability to multitask and prioritize tasks based on client objectives