Paid Social Media Senior Manager

Agital; United States; On-site; USD 80,000 - 110,000; Full time

Job summary

Agital is looking for a Paid Social Senior Manager to oversee strategic direction, optimization, and growth for eCommerce and DTC clients. You will lead full-funnel campaigns across major platforms, manage budgets, and communicate insights effectively.

Ideal candidates should have 4-6 years of agency experience in paid social, strong analytical skills, and a proven track record in performance optimization. The role requires collaborative communication with both clients and internal teams.

Qualifications

• 4-6 years of hands-on paid social experience in an agency environment.
• Proven experience managing performance-focused campaigns for eCommerce and DTC.
• Strong analytical mindset to interpret performance data.

Responsibilities

• Lead paid social strategy across eCommerce and DTC accounts.
• Build and manage full-funnel paid social campaigns.
• Monitor performance and optimize campaigns based on KPIs.
• Collaborate with creative teams for performance-driven concepts.

Skills

Paid social strategy

Performance optimization

Analytical skills

Client communication

Social commerce fluency

Job description

About Us

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies—Go Fish Digital, REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world.

What You’ll Do

As a Paid Social Senior Manager, you’ll lead the strategic direction, optimization approach, and performance growth for a portfolio of primarily eCommerce and DTC clients. The role is designed for a highly experienced paid social strategist who can independently lead accounts, drive full‑funnel campaign strategy, and translate performance insights into actionable business recommendations.

You’ll oversee paid social programs across platforms like Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn, helping clients scale revenue, improve efficiency, and evolve acquisition strategies through structured testing, thoughtful optimization, and data‑informed decision making. You’ll also think holistically about the customer journey—understanding how prospecting, retargeting, creative strategy, attribution, and lifecycle marketing efforts work together to support broader business goals.

As a senior strategic contributor, you’ll help communicate performance insights, testing learnings, and optimization recommendations that support smarter investment decisions and long‑term account growth.

What Your Day‑to‑Day Will Look Like

Campaign Strategy & Execution

• Lead paid social strategy across a portfolio of primarily eCommerce and DTC accounts
• Build and manage full‑funnel paid social campaigns across Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn
• Structure campaign architectures with strong emphasis on performance, scalability, and conversion outcomes
• Manage budgets, pacing, bid strategies, audience segmentation, and spend allocation decisions across funnel stages
• Identify growth opportunities and optimization priorities based on account performance and business goals
• Stay informed on platform updates, beta products, and evolving paid social best practices

Performance Optimization & Testing

• Monitor performance daily and proactively optimize campaigns based on KPIs such as ROAS, CPA, CAC, CVR, MER, and revenue
• Lead structured A/B testing initiatives across creative, audiences, placements, bidding strategies, and landing page experiences
• Develop optimization plans designed to improve efficiency, scalability, and long‑term account performance
• Translate performance trends into actionable testing hypotheses and strategic recommendations
• Document testing learnings and help identify repeatable best practices across accounts

Measurement & Analytics

• Analyze platform data, third‑party analytics, and attribution tools to evaluate campaign performance and guide optimization decisions
• Support measurement best practices including tracking validation, attribution alignment, CAPI implementation, and campaign tagging
• Translate performance data into actionable insights and clear next‑step recommendations for clients and internal teams
• Help clients understand how paid social contributes across broader acquisition and conversion efforts
• Contribute to performance analysis tied to incrementality thinking, attribution models, and broader media efficiency conversations
• Identify opportunities to improve reporting clarity, performance interpretation, and measurement consistency

Creative & Cross‑Functional Collaboration

• Partner closely with creative teams to inform and iterate on social‑first, performance‑driven creative concepts
• Provide strategic creative feedback rooted in performance insights, audience behavior, messaging trends, and platform‑native best practices
• Collaborate with Client Strategy, SEO, CRO, Analytics, and broader Paid Media teams on integrated campaign initiatives
• Help align paid social efforts with broader lifecycle, retention, and customer acquisition strategies
• Support cross‑functional planning initiatives that connect paid social to broader business and marketing goals

Client Communication & Account Ownership

• Own performance outcomes across assigned accounts, including optimization direction, strategic recommendations, and execution quality
• Lead client calls, performance discussions, and campaign reviews as a trusted day‑to‑day strategic lead
• Communicate testing rationales, optimization priorities, and performance insights in a clear and business‑oriented way
• Prepare reporting insights, strategic recommendations, and testing updates for both internal teams and client stakeholders
• Manage multiple client accounts simultaneously with strong organization and prioritization
• Build strong client trust through proactive communication, accountability, strategic thinking, and consistent delivery of high‑quality work

What You’ll Bring To The Role

Paid Social Execution & Performance Expertise

• 4‑6 years of hands‑on paid social experience, preferably within an agency environment
• Proven experience managing performance‑focused campaigns for eCommerce, DTC, and/or lead generation brands
• Strong platform expertise within major paid social platforms
• Proven ability to manage campaign execution, optimization strategy, and budget allocation across multiple accounts
• Strong “hands‑on keyboard” mindset with the ability to both strategize and execute at a high level

Funnel & Strategic Thinking

• Strong understanding of full‑funnel paid social strategy including prospecting, retargeting, conversion‑focused campaigns, and lifecycle‑aligned activations
• Ability to connect paid social performance to broader business goals such as revenue growth, customer acquisition efficiency, and conversion improvement
• Experience developing testing strategies and optimization roadmaps rooted in measurable performance outcomes
• Comfort balancing tactical execution with strategic account thinking
• Curiosity around evolving paid social trends, platform updates, AI‑driven workflows, and social commerce opportunities

Measurement & Analytical Skills

• Strong analytical mindset with the ability to interpret performance data and translate insights into actionable recommendations
• Experience using third‑party analytics, platform analytics, attribution tools, and reporting systems to evaluate campaign performance
• Familiarity with attribution concepts, lift testing, incrementality thinking, and modern measurement approaches
• Ability to communicate performance insights clearly to both internal teams and clients
• High attention to detail with strong QA habits and data accuracy standards

Platform & Social Commerce Fluency

• Experience supporting campaigns tied to social commerce initiatives (TikTok Shop, catalog sales, affiliate + paid integration, etc.)
• Understanding of how paid media supports broader conversion ecosystems and platform‑native shopping experiences
• Comfort working within fast‑evolving platform environments, including beta features and emerging ad products
• Familiarity with feed‑based advertising, dynamic product campaigns, and platform‑native commerce formats

Communication & Professional Presence

• Strong client‑facing communication and presentation skills
• Ability to explain performance trends, testing insights, and optimization strategies in a digestible and actionable way
• Strong organizational skills and ability to manage multiple deadlines and priorities simultaneously
• Experience mentoring or supporting junior team members within collaborative team environments
• Proactive, accountable, and solutions‑oriented mindset with strong strategic thinking capabilities

Bonus Qualifications

• Experience supporting Social Commerce programs (TikTok Shop, GMV Max, affiliate + paid integration, etc.)
• Exposure to server‑side tracking, CAPI implementation, or advanced conversion tracking setups
• Experience with third‑party attribution and measurement tools (Northbeam, Triple Whale, Fospha, Haus, etc.)
• Familiarity with eCommerce platforms (Shopify, WooCommerce, etc.) and conversion‑focused campaign structures