Senior Manager, Paid Social

Digital Matter; New York (NY); On-site; USD 110,000 - 135,000; Full time

Benefits offered by this job

Equity

Benefits package

Job summary

Digital Matter in New York is seeking a Senior Manager, Paid Social to lead a group of client engagements across Facebook, Snapchat, TikTok, Reddit, and Pinterest, driving cross-channel paid social campaigns with high visibility.

You will partner with Paid Social Managers, translate data into strategic recommendations, and grow the team into a leadership capacity while maintaining a startup-mentality.

Qualifications

• Tenure and knowledge of digital marketing focused on paid social
• Comfortable working in a fast paced environment with startup mentality
• Bachelor’s degree preferred or equivalent with emphasis on marketing/business
• Experience being client facing and communicating findings to leadership
• Expertise across paid social platforms and digital advertising reporting tools
• Experience developing social media marketing plans and managing budgets
• Strong analytical and consulting skills to derive insights from data
• Ability to work independently and in a team to complete work timely

Responsibilities

• Manage projects with internal and external stakeholders across key accounts
• Lead hands-on activation of paid social campaigns in real time
• Serve as SME in kick-off meetings, client relationship management, optimization, and strategic planning
• Provide strategic input for holistic digital advertising strategies including ad serving, media planning, and analytics
• Liaise with major paid social platforms and emerging partners
• Collaborate with Paid Social Managers on deliverables and reporting for client recommendations
• Develop data-driven paid social strategies and insights
• Identify opportunities to improve efficiency and scale across platforms
• Brief stakeholders on industry trends and growth opportunities
• Opportunity to grow the team in a leadership capacity

Skills

Paid social marketing

Client facing

Budget management

Data analysis

Digital advertising reporting

Education

Bachelor’s degree preferred

Tools

Facebook

Snapchat

TikTok

Reddit

Pinterest

Job description

Who We Are:

At Digital Matter, we are a next-generation growth and transformation partner built for the realities of today’s market.

We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.

Our team brings deep operating experience across media, retail, and technology. We have built, scaled, and transformed organizations.

We help consumer brands unlock growth and navigate transformation by managing media as a strategic asset class, connecting data, technology, and creativity to deliver measurable business impact.

Our mission is clear: to transform media into a lever for enterprise-level value creation, powered by intelligence, automation, and future-ready technology.

Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits, proving that when media is managed as capital, it becomes a catalyst for growth and transformation at scale.

The Role

As the Senior Manager, Paid Social, you will be responsible for the management of a group of client engagements inclusive of Facebook, Snapchat, TikTok, Reddit, and Pinterest and the optimization of cross-channel paid social campaigns. This position offers high visibility with clients and equally high expectations to work in a hands on keys capacity activating paid social campaigns.

Responsibilities

• Manage projects with internal and external stakeholders across a group of key accounts
• Lead hands-on activation of paid social campaigns, operating in platform in real-time
• Serve as the subject matter expert in kick-off meetings, ongoing client relationship management, campaign optimization, and strategic planning
• Offer strategic insight and consultation for a clients’ holistic digital advertising strategy including, but not limited to ad serving, media planning, media buying, tag management, creative strategy, production, performance reporting, and analytics
• Liaise with Facebook, Snapchat, TikTok, Twitter and Pinterest as well as other emerging paid social partners
• Work closely with Paid Social Managers on deliverables & reporting to develop insightful client recommendations & optimizations
• Establish a data-driven approach to inform and build paid social strategies
• Proactively identify opportunities to drive efficiency and scale across social media platforms
• Brief internal and external stakeholders on industry trends to help them achieve their goals
• Opportunity to grow the existing team in a leadership capacity

What You Need

• Tenure and knowledge of digital marketing experience focused on paid social
• Comfortable working in a fast paced environment, understanding a start-up culture mentality
• Bachelor’s degree preferred or equivalent with an emphasis on marketing, business, or similar
• Experience being client facing, with the ability to craft communications to communicate findings & recommendations to various leadership levels
• Expertise across paid social platforms as well as digital advertising reporting, measurement, and attribution tools
• Experience developing social media marketing media plans and managing budgets
• Strong analytical and consulting skills, rooted in the ability to draw and communicate insights from multiple data points
• Ability to effectively operate independently and in a team environment ensuring the work is completed accurately and timely

$110,000 - $135,000 a year

The salary range posted is reflective of base salary, which will be determined based on skills, experience, and qualifications. You will also be eligible for equity and benefits and company incentives.

What We Value:

• One Team. We’re all in. When we win, we win together. When we miss, we learn together.
• Collaboration isn’t optional; it’s how we operate. Everyone plays a part, everyone has a stake, and every result belongs to all of us.
• Maximum Transparency. We are transparent, both internally and externally. The value we deliver comes from leveraging those truths to drive actionable solutions that move the business forward.
• Ownership Culture. We believe in moving with purpose. We don’t wait for perfect conditions - we identify opportunities, make informed decisions and execute with speed and accountability. Success is measured by what we accomplish, not just what we plan.

Digital Matter is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Digital Matter are based on strategic business needs, job requirements, and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics, or any other protected status. If you require a reasonable accommodation for an interview please reach out to HR at [e-mail]