Paid Social Manager

Mason Interactive; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401K matching

Health, dental, and vision insurance

Unlimited PTO

Training & development opportunities

Job summary

Mason Interactive is seeking a Paid Social Manager in Brooklyn, NY to own day-to-day campaign management and tactical execution, reporting to the Supervisor of Paid Social. You will drive performance through data-driven strategies that deliver real results for our clients.

The role requires hands-on management across Meta, TikTok, LinkedIn and more, collaboration with creative and analytics teams, and a strong focus on optimization, testing, and clear communication in a hybrid environment.

Qualifications

• Minimum 3 years of digital marketing/agency experience with paid social campaign management.
• Minimum 2 years of direct client account management/ownership experience.
• Proficiency in Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager; working knowledge of pixel/tracking setup.
• Strong analytical skills to evaluate marketing metrics and make data-driven decisions.
• Excellent organizational skills to manage multiple projects and teams.

Responsibilities

• Own Campaign Operations: Manage daily paid social activities, ensure strategic alignment, monitor KPIs.
• Execute Strategic Plans: Translate media strategies into effective paid social campaigns within budget.
• Master Platform Expertise: Maintain deep knowledge of Meta, TikTok, LinkedIn, Snapchat, Pinterest, Reddit, and stay current on features and policies.
• Manage Creative Performance: Collaborate with creative teams to test and iterate on ad creative and optimize based on data.
• Collaborate Across Teams: Work with Client Services, Creative, Paid Search, and Analytics to integrate paid social into broader strategies.
• Analyze Performance: Review campaign data, identify trends and optimization opportunities, and provide data-driven recommendations.
• Adhere to Processes: Follow workflows and keep documentation up-to-date, log time in Harvest daily.

Skills

Paid social marketing

Campaign management

Client relationship management

Data analysis

Project coordination

Tools

Meta Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Pixel/conversion tracking

Monday.com

Harvest

Job description

Position: Manager, Paid Social
Company: Mason Interactive
Location: Brooklyn, NY (Hybrid, up to 3 days/week in office)

Job Overview

Mason Interactive is seeking a Paid Social Manager to own day-to-day campaign management and tactical execution. Reporting to the Supervisor of Paid Social, you will drive performance through creative, data-driven strategies that deliver real results for our clients.

Key Responsibilities

• Own Campaign Operations: Manage daily paid social activities, ensure strategic alignment, maintain quality standards, and monitor performance against KPIs.
• Execute Strategic Plans: Translate media strategies into effective paid social campaigns. Balance performance goals with budget constraints through smart audience targeting, bidding, and optimization.
• Master Platform Expertise: Maintain deep knowledge of social platforms (Meta, TikTok, LinkedIn, Snapchat, Pinterest, Reddit), stay current on features, ad formats, and policies, and drive innovation.
• Manage Creative Performance: Partner with creative teams to develop, test, and iterate on ad creative. Use A/B testing and performance data to identify winning concepts and address creative fatigue.
• Collaborate Across Teams: Partner with Client Services, Creative, Paid Search, and Analytics to integrate paid social into broader strategies. Communicate needs clearly and respond promptly to requests.
• Analyze Performance: Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations.
• Adhere to Processes: Follow established workflows, maintain documentation, update Monday.com throughout the day, and report time accurately in Harvest daily.

Qualifications

• Minimum 3 years of experience in a digital marketing/agency setting with paid social campaign management.
• Minimum 2 years of direct client account management/ownership experience.
• Proficiency in Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager, plus working knowledge of pixel and conversion tracking setup.
• Strong analytical skills with the ability to evaluate marketing metrics and make data-driven decisions.
• Excellent organizational skills to manage multiple projects and teams effectively.

Preferred

• Certifications such as Meta Blueprint, TikTok Academy, and Google Analytics.
• Experience with lead generation campaigns, ideally for education-sector clients.
• Experience supporting and training marketing team members.
• Proven track record of growing client accounts and achieving marketing objectives.

Benefits

• Competitive salary with 401K matching.
• Comprehensive health, dental, and vision insurance.
• Unlimited PTO and paid holidays.
• Extensive training and development opportunities during tenure.