Paid Social Manager

Mason Interactive; New York (NY); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

401K matching

Health, dental, and vision insurance

Unlimited PTO and paid holidays

Extensive training and development

Job summary

Mason Interactive in Brooklyn, NY is seeking a Paid Social Manager to own day-to-day campaign management and tactical execution, reporting to the Supervisor of Paid Social.

You will drive performance through creative, data-driven strategies that deliver real results for our clients, while coordinating with cross-functional teams across creative, analytics, and client services to ensure campaigns meet KPIs and budgets.

Qualifications

• Minimum 3 years in digital marketing/agency with paid social campaign management.
• Minimum 2 years of direct client account management/ownership experience.
• Proficiency in Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager; knowledge of pixel tracking.
• Strong analytical skills to evaluate marketing metrics and drive decisions.

Responsibilities

• Own Campaign Operations: manage daily paid social activities and monitor KPIs.
• Translate media strategies into effective paid social campaigns within budget.
• Maintain deep platform knowledge and stay updated on features/policies.
• Collaborate with creative teams to test and optimize ad concepts.
• Partner with cross-functional teams to integrate paid social into broader strategies.
• Review campaign data, identify trends, and provide data-driven recommendations.
• Follow workflows and document progress, updating tools throughout the day.

Skills

Paid social campaign management

Client account ownership

Meta Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Data analysis

Project management

Pixel tracking setup

Tools

Pixel tracking

Job description

Position: Manager, Paid Social
Company: Mason Interactive
Location: Brooklyn, NY (Hybrid, up to 3 days/week in office)

Job Overview

Mason Interactive is seeking a Paid Social Manager to own day-to-day campaign management and tactical execution. Reporting to the Supervisor of Paid Social, you will drive performance through creative, data-driven strategies that deliver real results for our clients.

Key Responsibilities

• Own Campaign Operations: Manage daily paid social activities, ensure strategic alignment, maintain quality standards, and monitor performance against KPIs.
• Execute Strategic Plans: Translate media strategies into effective paid social campaigns. Balance performance goals with budget constraints through smart audience targeting, bidding, and optimization.
• Master Platform Expertise: Maintain deep knowledge of social platforms (Meta, TikTok, LinkedIn, Snapchat, Pinterest, Reddit), stay current on features, ad formats, and policies, and drive innovation.
• Manage Creative Performance: Partner with creative teams to develop, test, and iterate on ad creative. Use A/B testing and performance data to identify winning concepts and address creative fatigue.
• Collaborate Across Teams: Partner with Client Services, Creative, Paid Search, and Analytics to integrate paid social into broader strategies. Communicate needs clearly and respond promptly to requests.
• Analyze Performance: Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations.
• Adhere to Processes: Follow established workflows, maintain documentation, update Monday.com throughout the day, and report time accurately in Harvest daily.

Qualifications

• Minimum 3 years of experience in a digital marketing/agency setting with paid social campaign management.
• Minimum 2 years of direct client account management/ownership experience.
• Proficiency in Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager, plus working knowledge of pixel and conversion tracking setup.
• Strong analytical skills with the ability to evaluate marketing metrics and make data-driven decisions.
• Excellent organizational skills to manage multiple projects and teams effectively.

Preferred

• Certifications such as Meta Blueprint, TikTok Academy, and Google Analytics.
• Experience with lead generation campaigns, ideally for education-sector clients.
• Experience supporting and training marketing team members.
• Proven track record of growing client accounts and achieving marketing objectives.

Benefits

• Competitive salary with 401K matching.
• Comprehensive health, dental, and vision insurance.
• Unlimited PTO and paid holidays.
• Extensive training and development opportunities during tenure.