Paid Social Manager: Strategy, Campaigns & Mentorship

Publicis Groupe; New York (NY); On-site; USD 75,050 - 120,159; Full time

Benefits offered by this job

Medical benefits

401k

Paid time off

Parental leave

Job summary

Publicis Groupe ANZ's Spark Foundry in New York is seeking a Manager, Paid Social to lead campaign development, activation, and innovation for assigned brands, collaborating with the Associate Director on strategy and owning day-to-day execution. You will oversee Social Analysts, manage project delivery, and drive performance with data-driven insights.

The role requires 3+ years in paid social, mastery of platforms, strong Excel skills, and excellent communication and leadership abilities.

Qualifications

• 3+ years of paid social media experience, ideally in an agency environment.
• Mastery of social platforms.
• Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization).
• Excellent written, verbal, and interpersonal communication skills.
• Presentation skills are a must.
• Demonstrated critical thinking and problem solving skills.
• Excellent project management and organization skills.
• Ability to work successfully with teams on multiple projects under tight deadlines.
• Proven leadership ability.
• Demonstrates initiative/”hunger”
• Collaborative approach/attitude.
• Certifications in social platforms (Twitter Flight School (X), Facebook Blueprint) highly preferred.
• Experience in social SAS preferred - i.e. 4C

Responsibilities

• Contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
• Gather the research and data needed to formulate tactical plan development and recommendation for client delivery
• Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
• Provide direction to Analyst(s) to conduct research necessary to build a new campaign
• QA and oversee trafficking of approved plan into social platforms
• Maintain oversight of budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
• Oversee Analyst(s) management of campaign budgets, pacing, and bid adjustments
• Develop and recommend optimizations and/or testing plans
• Pull data and research components needed for new business pitches
• Contribute to development of agency level POVs on industry happenings
• Primary party responsible for customization of agency POVs for individual clients

Skills

Paid social media

Mastery of social platforms

Excel functions

Communication skills

Presentation skills

Project management

Leadership

Initiative

Collaboration

Social platform certifications

SAS experience (4C)

Tools

Excel

Facebook Blueprint

Twitter Flight School (X)

Job description

Publicis Groupe ANZ's Spark Foundry in New York is seeking a Manager, Paid Social to lead campaign development, activation, and innovation for assigned brands, collaborating with the Associate Director on strategy and owning day-to-day execution. You will oversee Social Analysts, manage project delivery, and drive performance with data-driven insights.

The role requires 3+ years in paid social, mastery of platforms, strong Excel skills, and excellent communication and leadership abilities.