Paid Social Campaign Analyst: Driving Performance

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 61,000 - 94,000; Full time

Job summary

Publicis Groupe in New York is seeking a Senior Analyst to manage and optimize paid social campaigns across platforms, ensure accurate QA, reporting, and billing reconciliation for a key client. The ideal candidate has 2+ years in paid social, strong analytical skills, and proficiency with Meta and Twitter Ads, with experience in Snapchat/Pinterest preferred.

You will collaborate with a fast-moving social team delivering measurable outcomes.

Qualifications

• 2+ years of paid social bid management experience.
• Experience with Meta and Twitter Ads platforms.
• Strong analytical thinking and data management skills.
• Proficiency in Microsoft Excel.
• Ability to work independently as well as in a team.

Responsibilities

• Execute, manage, and optimize media campaigns for agency clients across paid search and social.
• Demonstrate diligence, accuracy, and adherence to best practices.
• Maintain and organize campaign materials and tracking.
• Handle daily campaign maintenance and status inquiries.
• Assist in developing client-facing campaign performance reports.
• Contribute to proposals for new client opportunities.
• Manage delivery of creative assets and campaign documentation for launches.
• Traffic campaigns into technology platforms and QA for accuracy.
• Generate monthly bill/pay and spend reporting.
• Participate in knowledge-sharing sessions to improve performance.

Skills

Paid social bid mgmt

Analytical thinking

Excel

Communication

Team collaboration

Tools

Meta Ads platform

Twitter Ads platform

3rd party API

Job description

Publicis Groupe in New York is seeking a Senior Analyst to manage and optimize paid social campaigns across platforms, ensure accurate QA, reporting, and billing reconciliation for a key client. The ideal candidate has 2+ years in paid social, strong analytical skills, and proficiency with Meta and Twitter Ads, with experience in Snapchat/Pinterest preferred.

You will collaborate with a fast-moving social team delivering measurable outcomes.