Paid Social Manager: Growth & Campaign Strategy

Publicis Groupe; Birmingham (MI); Hybrid; USD 75,000 - 103,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Job summary

Publicis Collective is seeking a Manager, Paid Social to steer day‑to‑day social campaign development and activation. You will translate marketing goals into impactful paid media programs across networks and guide a junior analyst on delivery and growth.

The role blends strategic and hands‑on work, requiring deep knowledge of Meta/Twitter/TikTok/Pinterest/Reddit platforms, strong analytics, and cross‑functional collaboration with analytics, creative, and client teams.

Qualifications

• 3+ years of paid social campaign experience.
• Hands-on with Meta, Twitter, TikTok, Pinterest and Reddit ads.
• Understanding of traditional and interactive media planning elements.
• Experience developing tactical media plans and test‑and‑learn strategies.
• Collaboration with analytics, brand experience, creative, and client stakeholders.
• Experience with reporting and BI tools is a plus.
• Strong analytics, organizational, and communication skills.
• Leadership/management experience preferred.
• Proficiency in Excel (Pivot Tables, VLOOKUPs).

Responsibilities

• Direct and manage daily workflow of all paid social campaigns, including proposal development and campaign activation.
• Mentor and develop team members; support career growth.
• Aggregate data across platforms and produce weekly/monthly insight reports.
• Set campaign KPIs, monitor performance, and communicate optimization strategies.
• Present strategy and results to clients and internal teams.

Skills

Paid social campaigns

Campaign optimization

Team leadership

Data reporting

Cross-functional collaboration

Tools

Meta Ads

Twitter Ads

TikTok Ads

Pinterest Ads

Reddit Ads

Job description

Publicis Collective is seeking a Manager, Paid Social to steer day‑to‑day social campaign development and activation. You will translate marketing goals into impactful paid media programs across networks and guide a junior analyst on delivery and growth.

The role blends strategic and hands‑on work, requiring deep knowledge of Meta/Twitter/TikTok/Pinterest/Reddit platforms, strong analytics, and cross‑functional collaboration with analytics, creative, and client teams.