Paid Social Activation & Buying Lead

Publicis Groupe; New York (NY); On-site; USD 61,000 - 94,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401K

Paid time off

Job summary

Digitas is seeking a Paid Social Planner to drive data-driven campaigns across major social platforms. You will plan, implement, manage and optimize paid social activities for clients, collaborating with cross-functional teams to stay ahead of platform changes and ad product innovations.

You’ll work with API partners, test new features, and deliver insightful performance reporting. A Bachelor’s degree and 3+ years in media are expected.

Qualifications

• Strong, hands-on paid social activation across Meta, TikTok, Pinterest and Snapchat.
• Excellent collaboration with cross-functional teams on campaigns.
• Strong project management with fast-paced prioritization and attention to detail.

Responsibilities

• Plan, implement, manage and optimize data-driven paid social campaigns across platforms.
• Collaborate with Strategy & Analytics to use real-time data and learnings to optimize campaigns.
• Test and apply API partner capabilities to meet client objectives and inform roadmaps.
• Prepare clear campaign performance reporting and recommendations for clients.

Skills

Paid social activation

Cross-functional collaboration

Project management

Excel

Verbal and written communication

Social platforms expertise

Education

Bachelor’s Degree Required

Tools

Meta Ads Manager

TikTok Ads

Pinterest Ads

Snapchat Ads

Brand Networks / API UIs

Job description

Digitas is seeking a Paid Social Planner to drive data-driven campaigns across major social platforms. You will plan, implement, manage and optimize paid social activities for clients, collaborating with cross-functional teams to stay ahead of platform changes and ad product innovations.

You’ll work with API partners, test new features, and deliver insightful performance reporting. A Bachelor’s degree and 3+ years in media are expected.