Paid Social Planner: Strategy‑Driven Campaigns & Analytics

Davis Elen Advertising; Los Angeles (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Davis Elen Advertising is seeking a Social Media Planner to bridge creative storytelling and data analytics, analyze consumer behavior, map target audiences, allocate media budgets, and leverage self-serve ad platforms to achieve brand or performance objectives.

You will build social media campaigns across Meta, TikTok, and YouTube Shorts, monitor daily/monthly spend, optimize campaigns for lower CPA, and report insights to stakeholders.

Qualifications

• 1–2 years of digital marketing experience with proven paid social planning and buying.
• Hands-on experience with Meta Ads Manager, TikTok Ads, and Google Ads for Shorts.
• Strong data analysis skills using Excel and Google Analytics.
• Excellent presentation and relationship-building abilities to pitch strategies to clients and collaborate internally.
• Bachelor's degree in Marketing, Advertising, Communications, or related field.

Responsibilities

• Campaign Strategy: Build comprehensive paid social media plans aligned with client goals, target demographics, and KPIs.
• Media Execution: Set up, launch, and manage ad campaigns across social networks (Meta, TikTok, YouTube Shorts).
• Budget Management: Monitor daily/monthly media spending, manage bids, and adhere to budgets.
• Performance Optimization: Track real-time metrics, conduct A/B testing, optimize campaigns for CPA.
• Reporting & Analytics: Use Google Analytics and platform insights to build reports and present insights to stakeholders.
• Cross-Functional Collaboration: Partner with creative teams to ensure ad copy and assets match goals and coordinate with media buyers/account managers.]
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• salary_estimation_cot":"Social Media Planner in Los Angeles with 1–2 years' experience: market range is $60k–$90k gross annually.",
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Skills

Paid social planning

Analytical skills

Communication

Education

Bachelor's degree in Marketing, Advertising, Communications, or related field

Tools

Meta Ads Manager

TikTok Ads

Google Ads for Shorts

Job description

Davis Elen Advertising is seeking a Social Media Planner to bridge creative storytelling and data analytics, analyze consumer behavior, map target audiences, allocate media budgets, and leverage self-serve ad platforms to achieve brand or performance objectives.

You will build social media campaigns across Meta, TikTok, and YouTube Shorts, monitor daily/monthly spend, optimize campaigns for lower CPA, and report insights to stakeholders.