Paid Social Media Planner

Aquent; Boston (MA); Hybrid; USD 70,000 - 90,000; Full time

Job summary

A leading media company in Boston is seeking a Paid Social Planner to manage paid social efforts. This hybrid role requires 3-5 years of experience, particularly with LinkedIn Ads, and involves strategic planning and performance analysis. The ideal candidate will possess strong attention to detail, communication skills, and a collaborative attitude. They will own campaign management from activation to optimization, ensuring alignment with broader media strategies.

Qualifications

• 3-5 years of self-service paid social experience.
• Proven track record with LinkedIn Ads is a must.
• Strong attention to detail and time management.

Responsibilities

• End-to-end ownership of paid social efforts.
• Translate client briefs into tactical recommendations.
• Deliver performance insights and actionable recommendations.

Skills

Attention to detail

Time management

Verbal communication

Written communication

Tools

LinkedIn Ads

Job description

Our media team is expanding and we're looking for a Paid Social Planner to join our lively bunch in Boston, MA.

Location: Boston, MA (Hybrid - in office 1-2X week)

Must have Linkedin Paid Social (B2B) experience.

Key Responsibilities

• Campaign Management: End-to-end ownership of paid social efforts, including planning, "hands-on-keyboard" activation, pacing, and optimization.
• Strategy & Consultation: Translate client briefs into data-driven tactical recommendations and testing roadmaps.
• Analysis & Reporting: Deliver comprehensive performance insights, metrics, and actionable go-forward recommendations.
• Media Collaboration: Align paid social efforts with broader media strategies and maintain vendor relationships with social platforms.
• Subject Matter Expertise: Stay current on ad tech advancements to provide best-practice guidance for bid strategies and audience targeting.

Qualifications

• Experience: 3-5 years of self-service paid social experience.
• B2B Expertise: Proven track record with LinkedIn Ads is a must.
• Skills: Strong attention to detail, time management, and verbal/written communication skills.
• Soft Skills: A positive, collaborative attitude with the ability to work both independently and within a team.