Social Media Planner

Davis Elen Advertising; Los Angeles (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Davis Elen Advertising is seeking a Social Media Planner to bridge creative storytelling and data analytics, analyze consumer behavior, map target audiences, allocate media budgets, and leverage self-serve ad platforms to achieve brand or performance objectives.

You will build social media campaigns across Meta, TikTok, and YouTube Shorts, monitor daily/monthly spend, optimize campaigns for lower CPA, and report insights to stakeholders.

Qualifications

• 1–2 years of digital marketing experience with proven paid social planning and buying.
• Hands-on experience with Meta Ads Manager, TikTok Ads, and Google Ads for Shorts.
• Strong data analysis skills using Excel and Google Analytics.
• Excellent presentation and relationship-building abilities to pitch strategies to clients and collaborate internally.
• Bachelor's degree in Marketing, Advertising, Communications, or related field.

Responsibilities

• Campaign Strategy: Build comprehensive paid social media plans aligned with client goals, target demographics, and KPIs.
• Media Execution: Set up, launch, and manage ad campaigns across social networks (Meta, TikTok, YouTube Shorts).
• Budget Management: Monitor daily/monthly media spending, manage bids, and adhere to budgets.
• Performance Optimization: Track real-time metrics, conduct A/B testing, optimize campaigns for CPA.
• Reporting & Analytics: Use Google Analytics and platform insights to build reports and present insights to stakeholders.
• Cross-Functional Collaboration: Partner with creative teams to ensure ad copy and assets match goals and coordinate with media buyers/account managers.]
• CoT_job_summary_short":"COMPANY NAME: Davis Elen Advertising\nKEY POINTS: Paid social planning, platform proficiency, data analytics","job_summary_short":"<p>Davis Elen Advertising seeks a Social Media Planner to bridge creative storytelling and data analytics, analyze consumer behavior, map audiences, and allocate media budgets.</p><p>You will build campaigns across Meta, TikTok, and YouTube Shorts, monitor budgets, optimize campaigns for CPA, and present insights to stakeholders.</p>
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• salary_estimation_cot":"Social Media Planner in Los Angeles with 1–2 years' experience: market range is $60k–$90k gross annually.",
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Skills

Paid social planning

Analytical skills

Communication

Education

Bachelor's degree in Marketing, Advertising, Communications, or related field

Tools

Meta Ads Manager

TikTok Ads

Google Ads for Shorts

Job description

The Social Media Planner bridges creative storytelling and data analytics. You will analyze consumer behavior, map target audiences, allocate media budgets, and leverage self-serve ad platforms to achieve brand or performance objectives. Davis Elen is seeking a skilled social media planner to work alongside a highly skilled social media team to build social media campaigns that capture prospects’ attention and engage existing customers.

Responsibilities

• Campaign Strategy: Build comprehensive paid social media plans aligned with client goals, target demographics, and KPIs.
• Media Execution: Set up, launch, and manage ad campaigns across social networks (e.g., Meta Ads Manager, TikTok Ads, YouTube Shorts).
• Budget Management: Monitor daily/monthly media spending, manage bids, and ensure strict adherence to allocated budgets.
• Performance Optimization: Track real-time campaign metrics, conduct A/B testing on ad creatives and audiences, and optimize ongoing campaigns for lower cost-per-acquisition (CPA).
• Reporting & Analysis: Use tools like Google Analytics and native platform insights to build performance reports and present strategic insights to stakeholders.
• Cross-Functional Collaboration: Partner with creative teams to ensure ad copy and visual assets match campaign goals, and work with media buyers or account managers

Skills and qualifications

• Experience: 1-2 years of digital marketing experience, with a proven track record specifically in paid social media planning and buying.
• Platform Proficiency: Hands-on experience with Meta Ads Manager, TikTok Ads, and Google Ads for Shorts
• Analytical Skills: Strong proficiency in data analysis, interpreting platform metrics, Excel, and Google Analytics.
• Communication: Exceptional presentation and relationship-building skills to pitch strategies to clients and collaborate internally.
• Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field.