Paid Search Specialist

Daley and Associates; Boston (MA); Hybrid; USD 41,000 - 52,000; Full time

Job summary

Daley And Associates, LLC is seeking a Paid Search Specialist to join their Boston team on a 12+ month contract. The role supports paid media campaigns across digital, paid social, and search, with hands-on experience across display, native, pre-roll, social, and search campaigns.

Hybrid schedule in Boston. The ideal candidate has 3+ years in digital marketing, meticulous attention to detail, and a collaborative mindset to work with cross-functional teams ensuring timely, compliant campaign

Qualifications

• Bachelor’s degree required or equivalent experience in Marketing, Communications or related field.
• 3+ years of digital marketing, advertising, media, or related experience.
• Strong attention to detail and proofreading to ensure accuracy across ad materials.
• Highly organized with ability to manage multiple tasks, deadlines, and priorities.

Responsibilities

• Support day-to-day setup, implementation, and trafficking of paid media campaigns with focus on US retail.
• Maintain campaign trafficking docs including assets, copy, URLs, UTMs, tracking, launch dates and deadlines.
• Help manage campaign timelines, including due dates, creative specs, tracking, approvals and launches.
• Provide hands-on support for paid search campaigns: keyword management, ad updates, monitoring and reporting.
• Conduct routine campaign checks and gather performance data for updates.
• Coordinate with creative, editorial, production, publishing, video, social and analytics teams for campaign materials.
• Schedule recurring meetings, agendas, follow-up notes and action items for stakeholders.
• Communicate with internal teams, agencies, and publishers about campaign details and escalations.
• Assist with creation and implementation of UTM tags and tracking codes with Analytics team.
• Help validate tracking functionality and ensure assets meet requirements.
• Review creative assets and platform specs to ensure accuracy before launch.
• Follow compliance procedures and maintain project information in Workfront.
• Identify issues early and escalate to seniors.
• Monitor campaign delivery and assist with basic performance reporting.
• Support ongoing optimization by data gathering and sharing improvement ideas.
• Promptly raise delivery or QA issues to senior team members.

Skills

Attention to detail

Proofreading

Highly organized

Numbers & analytics

Ownership & accountability

Collaborative

Problem solving

Campaign deadlines

Digital advertising interest

Communication

Education

Bachelor's degree in Marketing, Communications, Digital Marketing, or related field

Job description

Paid Search Specialist - Boston, MA

We are seeking a Paid Search Specialistto join a highly successful investment management firm in Boston, MA. The Paid Search Specialist will support the execution and delivery of paid media campaigns across digital advertising, paid social, and search. It is an excellent opportunity for someone looking to build a career in digital advertising and paid media while gaining hands-on experience across display, native, pre-roll, social, and search campaigns.

This is a 12+ month contract position paying $30–$38/hour, depending on experience, within a 40-hour workweek. The role follows a hybrid schedule in Boston.

Responsibilities

• Support the day-to-day setup, implementation, and trafficking of paid media campaigns, with a primary focus on U.S. retail initiatives.

• Build and maintain campaign trafficking documents, ensuring creative assets, copy, URLs, UTMs, tracking requirements, launch dates, and deadlines are accurate and complete.

• Help manage campaign timelines, including material due dates, closing dates, creative specifications, tracking tags, approvals, and launch requirements.

• Provide hands-on support for paid search campaigns, including keyword management, ad updates, campaign monitoring, and reporting under the guidance of senior team members.

• Conduct routine campaign checks, gather performance data, and make updates to ensure search activity remains accurate and current.

• Partner with internal creative, editorial, production, publishing, video, social media, and analytics teams to gather and prepare campaign materials for launch.

• Coordinate recurring meetings, agendas, follow-up notes, and action items to keep stakeholders aligned on deliverables and timelines.

• Communicate with internal teams, agencies, and publishers regarding routine campaign details and escal…

• Assist with the creation and implementation of UTM tags and tracking codes in partnership with the Analytics team.

• Help validate tracking functionality and ensure campaign assets and requirements are implemented correctly.

• Review creative assets, technical specifications, platform requirements, approvals, and multiple versions of ad units to ensure accuracy and consistency prior to launch.

• Follow established compliance procedures and maintain accurate project information in Workfront.

• Identify potential issues early and escal…

• Monitor campaign delivery and assist with compiling basic performance reports.

• Support ongoing campaign optimization by gathering data and contributing ideas for improvement.

• Promptly raise delivery, tracking, or quality assurance issues to senior team members.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Marketing, or a related field.

• 3+ years of experience in digital marketing, advertising, media, or a related field, including relevant internships.

• Strong attention to detail and proofreading skills, with the ability to review multiple versions of advertising materials for accuracy and consistency.

• Highly organized with the ability to manage multiple tasks, deadlines, and priorities in a fast-paced environment.

• Comfortable working with numbers, campaign data, advertising analytics, and marketing technology.

• Strong interest in developing a career in digital advertising and paid media.

• Collaborative team player with the ability to work effectively across creative, technical, analytics, legal, and business teams.

• Positive, proactive, and solutions-oriented approach with a strong sense of ownership and accountability.

• Ability to troubleshoot issues, investigate discrepancies, and elevate concerns appropriately.

• Understanding of the fast-paced nature of advertising and the importance of meeting campaign deadlines.