Paid Search Specialist

Tw interactive Search; Philadelphia (Philadelphia County); On-site; USD 55,000 - 75,000; Full time

Job summary

Tw interactive Search is seeking an Account/Category Manager to enhance client relationships and marketing efforts. You will be responsible for developing a solid understanding of client products and industry trends, while analyzing performance data to provide actionable insights.

The ideal candidate will have 1-2 years of agency experience in paid search engine marketing, exceptional communication skills, and proficiency in analytics tools like Google Analytics. Join a team where your insights will directly contribute to client success.

Qualifications

• 1-2+ years of experience in paid search engine marketing, agency experience preferred.
• Strong ability to think strategically and drive results.
• Exceptional communication and presentation skills.

Responsibilities

• Develop understanding of client’s products and marketing goals.
• Analyze performance data for reporting.
• Manage PPC budgets and ensure effective spend.
• Deliver project and launch plans on schedule.

Skills

Paid search engine marketing

Data analytics

Interpersonal skills

Microsoft Office (Excel, PowerPoint)

Education

4 year college degree or equivalent work experience

Tools

Google Analytics

Google AdWords

Microsoft adCenter

Job description

The client I am working for is a growing full service integrated advertising agency offering a wide array of design, development, and marketing services aimed at establishing a highly effective online and offline presence for our clients.

Job Description

Account/Category Management

• Develop a strong understanding of client’s products, competition, industry, marketing goals and objectives
• Analyze performance data and site analytics to develop insights for use in monthly and quarterly reporting.
• Be responsible for various size PPC budgets and ensure money is being spent effectively and as scheduled
• Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification
• Assist in paid channel testing and analyzing results to increase KPI’s
• Be highly analytical with data and forecasting while exercising the ability to meet monthly and quarterly forecast
• Be a problem solver; understand why KPI’s are performing where they are
• Stay current with industry trends, best practices and discusses potential impact with team
• Maintain positive relationships with search engines, understand search engine services, capabilities, and requirements
• Provide support to Finance Department for billing and search engine invoicing

Qualifications

• 4 year college degree or equivalent work experience required
• 1-2+ years of experience in paid search engine marketing, agency experience preferred (Google AdWords and Microsoft adCenter)
• Ability to think strategically and drive solid results to grow the business
• Experience with advanced PPC knowledge: product listing ads, dynamic search, landing page testing and optimization
• Strong data analytics and strategy background (Google Analytics required)
• Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork
• High-level proficiency in Microsoft Office, particularly – Excel and PowerPoint
• Exceptional oral, written, presentation and communication skills
• Excellent interpersonal skills and an eagerness to work as a member of a team

Additional Information

All your information will be kept confidential according to EEO guidelines.