Marketing Specialist - Paid Media

Daley And Associates, LLC; Boston (MA); Hybrid; USD 41,000 - 52,000; Full time

Benefits offered by this job

Hybrid work model

12+ month contract

Job summary

Daley And Associates, LLC in Boston, MA is seeking a Marketing Specialist - Paid Media to support setup, trafficking, and day-to-day execution of paid media campaigns. The role focuses on maintaining campaign docs and assisting with paid search activities.

Ideal candidates have 2-4 years in advertising or digital marketing. This contract role offers a hybrid work arrangement from the Boston office, with compensation at $30-$38 per hour.

Qualifications

• 2-4 years of experience in advertising, digital marketing, media, or a related role.
• Strong attention to detail, proofreading, organization, and ability to manage multiple priorities and deadlines.
• Experience in an agency, media, advertising operations, or account-support environment is a plus but not required.
• Experience working with advertising analytics, numbers and marketing technology, with an interest in developing digital media expertise.
• Collaborative, proactive, and solutions-oriented, with the ability to work effectively across teams.
• Ability to investigate issues, troubleshoot problems, and take ownership in a deadline-driven environment.
• Familiarity with paid search, paid social, digital display, tracking, analytics, or project management tools.
• Experience in regulated industries (financial services) coordinating across media and compliance groups (preferred).

Responsibilities

• Assist with the setup, trafficking, and day-to-day execution of paid media campaigns across digital display, native, video, paid social, and search.
• Maintain campaign documentation, ensuring creative assets, copy, URLs, UTMs, tracking requirements, specifications, and deadlines are up to date.
• Support with paid search activities, including keyword and ad updates, routine campaign checks, data collection, and reporting.
• Coordinate with creative, production, social, analytics, publishing, compliance, agencies, and media partners to gather assets and ensure campaigns launch on time.
• Support meeting coordination, follow-ups, and tracking of outstanding deliverables and action items.
• Implement and validate tracking tags and UTMs in partnership with Analytics, and perform quality checks on creative and platform requirements.
• Compile performance reports, monitor campaign delivery, identify issues, and elevate concerns as needed.
• Comply with established compliance and workflow processes while identifying opportunities to improve campaign execution.

Skills

Paid media

Digital advertising

Campaign trafficking

Analytics

Cross-functional collaboration

Detail-oriented

Deadline-driven

Tools

Google Analytics

Job description

We are currently seeking candidates for a Marketing Specialist - Paid Media opportunity at a highly successful investment management firm located in Boston, MA. The Marketing Specialist - Paid Media will be responsible for assisting with the setup, trafficking, and day-to-day execution of paid media campaigns, maintaining campaign documentation and supporting with paid search activities. The ideal candidate will have 2-4 years of experience in advertising, digital marketing, media, or a related role, including internships or placements.

This is a 12+ month contract role paying between $30-$38/hour (depending on experience). This role supports a hybrid work model out of their office in Boston, MA.

Responsibilities

• Assist with the setup, trafficking, and day-to-day execution of paid media campaigns across digital display, native, video, paid social, and search.
• Maintain campaign documentation, ensuring creative assets, copy, URLs, UTMs, tracking requirements, specifications, and deadlines are accurate and up to date.
• Support with paid search activities, including keyword and ad updates, routine campaign checks, data collection, and reporting.
• Coordinate with creative, production, social, analytics, publishing, compliance, agencies, and media partners to gather assets and ensure campaigns launch on time.
• Support meeting coordination, follow-ups, and tracking of outstanding deliverables and action items.
• Implement and validate tracking tags and UTMs in partnership with Analytics, and perform quality checks on creative, approvals, platform requirements, and ad variations.
• Compile performance reports, monitor campaign delivery, identify issues, and elevate tracking, delivery, or quality concerns as needed.
• Comply with established compliance and workflow processes while identifying opportunities to improve campaign execution.

Qualifications

• 2-4 years of experience in advertising, digital marketing, media, or a related role, including internships or placements.
• Strong attention to detail, proofreading, organization, and ability to manage multiple priorities and deadlines.
• Experience in an agency, media, advertising operations, or account-support environment is a plus but not required.
• Experience working with advertising analytics, numbers and marketing technology, with an interest in developing digital media expertise.
• Collaborative, proactive, and solutions-oriented, with the ability to work effectively across creative, technical, analytics, compliance, and external partner teams.
• Ability to investigate issues, troubleshoot problems, and take ownership of assigned responsibilities in a deadline-driven environment.
• Familiarity with paid search, paid social, digital display, campaign tracking, analytics, or project management tools.
• Experience working in a regulated industry, such as financial services, and coordinating across media, creative, analytics, compliance, or external partners preferred.