Paid Search Specialist – SEM/PPC – Internet Paid Search Professional

Digital Marketing Agency; New York (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

Digital Marketing Agency, located in New York, is searching for a Paid Search Specialist/Manager. The ideal candidate will have a background in digital marketing and strong analytical skills. Responsibilities include keyword research, ad copy writing, campaign setup, optimization, and tracking.

This role offers a dynamic work environment and requires someone who is detail-oriented, dependable, and passionate about PPC advertising. Join a creative team and enhance our clients' search engine marketing campaigns!

Qualifications

• Background at a digital marketing agency required.
• Must have analytic experience and be able to function independently.
• Excellent writing and editing skills are critical.

Responsibilities

• Conduct keyword research for effective ad targeting.
• Write and edit compelling ad copy to improve click-through rates.
• Setup and track PPC campaigns for optimization.

Skills

Keyword research

Ad copy writing

Campaign optimization

Analytical skills

Excellent computer skills

Verbal communication skills

Writing and editing

Job description

Are you looking to join a dynamic, exciting, fast growing digital advertising company? DigitalMarketing.com is the fastest-growing, full service interactive advertising agency in the US. This is a professional, entrepreneurial, creative atmosphere with energetic, fun, honest, hard working individuals — and we love what we do! We are seeking self-starters and motivated talent to join our growing team. You will find challenging projects with diverse and smart people and a place where you will have the ability to learn from each individual’s unique talents. DigitalMarketing.com is seeking a paid search specialist/manager to maintain, enhance and grow our client’s search engine marketing campaigns. DigitalMarketing.com’s paid search professionals are responsible for implementing the latest techniques to improve paid search traffic for a portfolio of websites. Paid search specialists perform tasks including opportunity analysis, keyword research, ad copy writing, campaign setup and optimization. This position requires a strong drive to deliver results in the form of increased qualified traffic and an appetite for continual improvement. This position is a great opportunity for an analytically-minded marketer with a passion for the Internet, and PPC advertising.

Responsibilities

• Keyword research
• Ad copy writing
• Campaign setup
• Campaign tracking
• Campaign optimization
• Budget tracking
• Reporting
• Provide custom daily reports for management Provide feedback to media supervisor A/B testing and multivariate testing

Qualifications

Background at a digital marketing agency and analytic experience. Candidate must be able to function independently, have excellent writing and editing skills, strong verbal communication skills, excellent computer skills (Excel skills critical), be dependable, detail-oriented and well organized.