Paid Search Specialist

Sokal Media Group; Raleigh (NC); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

PTO

Paid holidays

Birthday leave

401k plan

Community environment

Hybrid work opportunities

Snacks and drinks

Health insurance

Job summary

Sokal Media Group is seeking a hands-on Paid Search Specialist to manage and optimize monthly campaigns across Google, Bing, and emerging channels. You will translate data into actionable insights, collaborate with the team, and deliver client-focused results.

Ideal candidates have 2-year technical degrees or higher, experience in paid search, and strong written communication. Hybrid work options and comprehensive benefits are offered.

Qualifications

• Requires high technical accuracy in a fast-paced environment across multiple platforms and tools.
• Comfortable with data, identifying patterns, and turning analysis into action.
• Excellent written and verbal communication across technical and non-technical audiences.

Responsibilities

• Manage budgets and launch monthly campaigns on Google, Bing, and other channels with accuracy.
• Deliver campaign insights and optimize full-funnel performance.
• Collaborate with paid search team and Sales to support campaigns and client needs.

Skills

Data analysis

Team collaboration

Written communication

Paid search basics

Digital marketing metrics

Spreadsheet skills

Multi-tasking

Problem solving

Education

Technical degree (2-year)

Bachelors degree (4-year or higher)

Tools

Google Ads

Bing Ads

Job description

Execute & manage paid search campaigns that are placed across premium search platforms to deliver on our dedication to best-in-class solutions that provide client-obsessed results. This role serves as a hands‑on paid search expert, ensuring that monthly campaigns are set up & optimized with excellence. You are naturally detail-oriented, nimble, curious, collaborative, autonomous, a clear communicator, and love data.

In short, under the leadership of the Paid Search Manager and within the context of the paid search team, manage campaigns that delight clients, run more efficiently, solve challenges, and create magical experiences.

Campaign Execution

• Manage budgets for your assigned paid search accounts.
• Build and launch monthly campaigns on Google & Bing and other emerging paid search channels with consistency and a high degree of technical accuracy.
• Execute innovative campaign strategies at scale across clients.

Data & Optimization

• Deliver clear business outcomes and campaign efficiency performance insights.
• Translate paid search campaigns and campaign results in digestible, informative, and irresistible ways for account management and clients.
• Use reporting and data to supercharge and inform meaningful full‑funnel outcome optimizations.
• Continuously test audiences, creative, and bidding strategies to improve performance.
• Proactively self‑educate on new search opportunities (targeting, features, trends, etc.) to develop career growth and identify untapped potential for current campaigns.

Collaboration & Team Support

• Work collaboratively with the paid search team to update products/campaigns, launch new products/campaigns, and deliver on team initiatives.
• Partner with sales teams to champion the power of paid search advertising through trustworthy and informative support ticket responses.
• Communicate kindly and refreshingly internally and externally.

Job Requirements

Qualifications

• High degree of technical accuracy in a fast‑paced and high‑touch environment across multiple platforms and technology tools.
• Comfortable working with data, identifying patterns, and turning analysis into action.
• Enjoys working hard; is action‑oriented and full of energy for the things they see as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.
• Uses rigorous logic and methods to solve difficult problems with effective solutions; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn’t stop at the first answer.
• Works effectively across teams and communicates clearly with both technical and non‑technical audiences.
• Basic to intermediate understanding of paid search and paid search platforms (Googe/Bing); exposure to additional is a plus.
• Basic to intermediate understanding of digital advertising metrics and campaign KPIs.
• Comfortable with analytics, spreadsheets, and data.
• Ability to manage multiple tasks and deadlines in a fast‑paced, deadline‑driven environment.
• Strong writing skills; able to clearly summarize campaign performance and recommendations for diverse audiences.
• Experience & Education: 2-year technical degree - 4-year degree+
• Preferred Experience: agency experience.

What We Offer

• 15 days of PTO
• 9 Paid Holidays
• 1 day off for your birthday
• 401k plan
• Community Work Environment
• Hybrid work opportunities
• Free snacks and drinks
• Great Health Insurance plan - Dental / Vision/ Life Insurance / Accident Insurance

Supervisory Responsibility

This position has no supervisory responsibilities.

Working Conditions

Paid Search Specialists are seated for 6-8 hours per day, performing constant motions such as typing and using other computer equipment. Certain situations may require bending, squatting, or lifting objects that do not exceed more than 25lbs.