Paid Search Manager: Lead Strategy & Client Growth

WPP Media Limited; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plan

Vision & dental

Job summary

WPP Media seeks a Manager, Paid Search to lead day-to-day client-paid search initiatives and mentor junior teammates. This role emphasizes strategy development, campaign governance, and performance optimization across major search engines.

You will present insights to clients, monitor KPIs, and stay updated on industry tools while contributing to automation and process improvements. Hybrid work supported in the NY area.

Qualifications

• Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent work experience.
• 3+ years experience with analytical tools (Google Analytics, Web trends, Omniture).
• Bid management tools familiarity (DoubleClick Search, Kenshoo, Marin, etc.), and 3rd party tracking tools (DoubleClick, Floodlight, Sizmek).
• Experience meeting with and delighting clients is essential.
• Desire to manage and mentor junior members of a team; prior management experience a plus.

Responsibilities

• Lead the day-to-day supervision of client-paid search programs including strategy, bid recommendations, execution details, budgets/accounts, and overall goal achievement.
• Understand the client’s product, marketing objectives and digital goals with emphasis on paid search; present to clients regularly.
• Monitor, track and evaluate campaign performance analytics against KPI targets and baselines.
• Stay current on tools and user interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, etc.).
• Think creatively, research and develop tools and innovative tactics to improve efficiencies or advance the practice.
• Contribute to automation projects, processes changes and roll-outs.
• Stay current on industry trends to enhance offerings for accounts.

Skills

Paid search management

Client interaction

Campaign analytics

Bid management

Strategic thinking

Mentoring

Leadership

Strategic planning

Client presentation

Education

Bachelor's degree in Business/Analytics/Marketing/Communications/Advertising

Tools

Google Analytics

Web Trends

Omniture

Google AdWords Editor

Bing Ads Editor

DoubleClick Search

Kenshoo

Marin

Sizmek

Floodlight

Searchlight

Job description

WPP Media seeks a Manager, Paid Search to lead day-to-day client-paid search initiatives and mentor junior teammates. This role emphasizes strategy development, campaign governance, and performance optimization across major search engines.

You will present insights to clients, monitor KPIs, and stay updated on industry tools while contributing to automation and process improvements. Hybrid work supported in the NY area.