Paid Search Lead: Strategy, Growth & Execution

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 75,000 - 120,000; Full time

Job summary

Spark Foundry in New York is seeking a Paid Search Manager to oversee day-to-day search for assigned brands, lead strategy development, and manage execution. You will collaborate with the Associate Director to shape search programs and mentor a Search Analyst as part of a fast-paced agency team.

The role requires 3-5+ years in paid search, mastery of Google Ads and Microsoft Ads, and strong Excel skills (VLOOKUP, pivot tables).

Qualifications

• 3-5+ years of paid search experience, ideally in an agency environment.
• Mastery of search platforms (Google Ads, Microsoft Ads).
• Mastery of reporting, analytics, and competitive analysis tools.
• Proven expertise in MS Excel functions (VLOOKUP, pivot tables, data visualization).
• Demonstrated leadership, communication, and presentation skills.
• Strong project management, organization, and deadline adherence.
• Proactive, collaborative, and able to drive initiatives across teams.

Responsibilities

• Contribute to account strategy, budget development, KPIs, and new tactics.
• Gather data to inform tactical plans and client delivery.
• Manage client relationships with day-to-day contact and partner agencies.
• Direct the Search Analyst on keyword/audience research for campaigns.
• QA and oversee trafficking of approved plans into search platforms.
• Oversee day-to-day budgets, pacing, and bid adjustments.
• Develop and test optimization plans and reporting enhancements.
• Support new business pitches with data-driven insights.
• Contribute to agency POVs on industry trends and client customization.

Skills

Paid search

Excel

Leadership

Communication

Project management

Presentation skills

Data analysis

Collaboration

Tools

Google Ads

Microsoft Ads

SA360

Kenshoo

Job description

Spark Foundry in New York is seeking a Paid Search Manager to oversee day-to-day search for assigned brands, lead strategy development, and manage execution. You will collaborate with the Associate Director to shape search programs and mentor a Search Analyst as part of a fast-paced agency team.

The role requires 3-5+ years in paid search, mastery of Google Ads and Microsoft Ads, and strong Excel skills (VLOOKUP, pivot tables).