Senior Paid Search Strategist

Adelphi Group; New York (NY); On-site; USD 70,000 - 75,000; Full time

Benefits offered by this job

In-office work 3 days/week

Job summary

Omnicom Media in New York is seeking a dynamic paid search expert to develop, optimize, and communicate best-in-class digital strategies across paid search for diverse clients. You will mentor junior staff and drive campaign performance in a fast-paced agency setting.

The role emphasizes testing, data analysis, and close collaboration with vendors to deliver measurable results while maintaining in-office collaboration three days per week.

Qualifications

• Extensive experience in paid search and SEM.
• Ability to mentor junior team members and drive campaign strategy.
• Strong communication and quantitative analysis skills.
• Experience with bid management tools and major ad platforms.

Responsibilities

• Mentor/coach junior team members on pacing, optimization, and campaign development as needed
• Developing, optimizing, and maintaining paid search campaigns for clients
• Analyzing & reporting data on a weekly/bi-weekly/monthly & ad-hoc basis. Developing or QAing performance insights
• Familiarity with 3rd-party tracking vendors
• Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing
• Supporting the team leadership and contribute to higher-level strategic initiatives.
• Responsible for leading status meetings with vendors, including proactive optimization efforts, and leading all troubleshooting comms under coaching of manager
• Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis

Skills

Excel

Time management

Writing skills

SEM knowledge

Client communication

Analysis skills

Campaign optimization

Keyword research

Strategic thinking

Tools

SA360

Marin

Kenshoo

Google Ads (AdWords)

Microsoft Ads

Job description

Omnicom Media in New York is seeking a dynamic paid search expert to develop, optimize, and communicate best-in-class digital strategies across paid search for diverse clients. You will mentor junior staff and drive campaign performance in a fast-paced agency setting.

The role emphasizes testing, data analysis, and close collaboration with vendors to deliver measurable results while maintaining in-office collaboration three days per week.