Paid Search Manager: Lead & Optimize Campaigns

Publicis Collective; New York (NY); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Collective is seeking a Paid Search Manager to lead a dedicated team in creating, optimizing, and executing client search initiatives. This hands-on manager role emphasizes process and detail to drive actionable insights and measurable business outcomes.

The role balances strategic and tactical work, supporting the Associate Media Director and Director while developing innovative strategies to exceed client objectives.

Qualifications

• Bachelor’s degree or higher in marketing, advertising, business or equivalent.
• 3+ years of biddable media management experience with a focus on Search.
• 1+ years working with search platforms with hands-on experience managing and optimizing buys.
• Experience in applying search to brand-building and direct response initiatives.
• Strong analytics, organizational, and communication skills.
• Previous leadership/management experience is preferred.
• Proficiency in Microsoft Excel.

Responsibilities

• Direct and manage the daily workflow of all paid search campaigns.
• Collaborate with direct reports, colleagues, and peers across the organization.
• Comfortable with ambiguity and quickly adjusts thinking and actions.
• Drawing on previous experiences, uses a variety of approaches to identify client needs.
• Partner with clients to ensure their needs are met and their expectations surpassed.
• Understands complex cause and effect patterns and thinks creatively to solve issues.
• Optimization and manage search campaign performance recommendations.
• Budget and performance projections for testing new search partners or technology.
• Provide recommendations for using search to support new client objectives or campaigns.
• Conduct monthly client billing audits.
• Develop processes for improved workflow within Collective and with partners.
• Identify and communicate trends in search and client industries.

Skills

Analytics

Media management experience

Search management experience

Leadership experience

Communication

Education

Bachelor’s degree in marketing, advertising, business or equivalent

Tools

Microsoft Excel

Job description

Publicis Collective is seeking a Paid Search Manager to lead a dedicated team in creating, optimizing, and executing client search initiatives. This hands-on manager role emphasizes process and detail to drive actionable insights and measurable business outcomes.

The role balances strategic and tactical work, supporting the Associate Media Director and Director while developing innovative strategies to exceed client objectives.