Senior Associate, Paid Search & Campaign Optimization

Mindshare; Detroit (MI); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Employee discounts

Job summary

WPP Media, the AI-driven media operating unit within WPP, is seeking a Senior Associate, Paid Search to manage campaign execution for clients. You will advance beyond core PPC basics, mentoring junior teammates and shaping the internal search planning process with tactical recommendations.

You will oversee daily bid recommendations, keyword QA, and performance insights while collaborating with senior teammates, digital teams, and clients.

Qualifications

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 1+ year or more of practical experience running paid search campaigns.
• Hands-on experience planning/buying across Google and Bing using tools such as Google Analytics, Google AdWords, and BingAds.
• An in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices.
• Knowledge of third party platforms such as Kenshoo, Marin, DoubleClick or analytics tools like Adobe Omniture is a plus.
• Proficient in Microsoft Excel.
• Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail.

Responsibilities

• Manage day-to-day execution of the search plan including bid recommendations and budgeting.
• Develop initial keyword lists and review industry and agency tools.
• Run search reports to identify new keywords, ad text, pacing and spend.
• Write initial drafts of ad creative based on briefs and client direction.
• Upload and QA keywords using Bid Management Tools.
• Stay updated on AdWords, Bing, and related tools and platforms.
• Train Associates and oversee their deliverables.

Skills

Bid management

Keyword research

Ad copy

Budgeting & pacing

PPC platforms

Excel

Communication

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

Bing Ads

Kenshoo

Marin

DoubleClick

SEMrush

Adobe Omniture

Job description

WPP Media, the AI-driven media operating unit within WPP, is seeking a Senior Associate, Paid Search to manage campaign execution for clients. You will advance beyond core PPC basics, mentoring junior teammates and shaping the internal search planning process with tactical recommendations.

You will oversee daily bid recommendations, keyword QA, and performance insights while collaborating with senior teammates, digital teams, and clients.