Director, AI-Driven Performance Marketing Analytics

Government Employees Insurance Company; New York (NY); On-site; USD 147,000 - 230,000; Full time

Job summary

GEICO, a Berkshire Hathaway company, is seeking a Director of Marketing Analytics, Performance Marketing in New York. You will build an analytics function that guides digital spend across channels and AI-enabled decisioning, partnering with senior leaders to drive growth and accountability.

You will set standards for measurement, lead talent and strategy, and demonstrate finance-focused storytelling to executives.

Qualifications

• 10+ years in marketing analytics or related field
• Experience managing managers or teams of analysts
• Ability to turn data into actionable business decisions

Responsibilities

• Define and communicate the analytical vision and standards for performance marketing analytics at the department level.
• Build enterprise partnerships to align analytical needs and share resources.
• Participate in strategic planning and project evaluation to guide intake, prioritization, and long-term plans

Skills

Marketing analytics

Leadership experience

AI tooling

Finance/ROI fluency

Education

Bachelor's degree in a quantitative field

Master's degree preferred

Tools

LLM-assisted workflows

Job description

GEICO, a Berkshire Hathaway company, is seeking a Director of Marketing Analytics, Performance Marketing in New York. You will build an analytics function that guides digital spend across channels and AI-enabled decisioning, partnering with senior leaders to drive growth and accountability.

You will set standards for measurement, lead talent and strategy, and demonstrate finance-focused storytelling to executives.