Director, Performance Marketing Analytics (Remote)

GEICO; Bethesda (MD); On-site; USD 147,000 - 230,000; Full time

Benefits offered by this job

401K with 6% match

Remote work up to 4 weeks/year

Tuition assistance

Mental healthcare

Fertility and adoption assistance

Job summary

GEICO in Bethesda, MD seeks a Director of Marketing Analytics, Performance Marketing. You will lead a new team of senior channel experts across search, SEO/AEO, programmatic and social, shaping an operating model where people, automation and AI work together.

You will own the analytical vision, build partnerships with data science, data engineering and BI, and translate insights into actionable guidance for senior leaders.

Qualifications

• 10+ years of experience in marketing analytics or related domain.
• Experience managing managers or teams of analysts.
• Ability to turn data into clear, executable insights for senior leaders.

Responsibilities

• Define and communicate the analytical vision for performance marketing analytics.
• Build partnerships across data science, data engineering, and BI.
• Lead talent strategy and build a high-performing analytics team.
• Drive enterprise analytics capabilities across channels (search, SEO/AEO, programmatic, social, email).

Skills

Marketing analytics

Leadership of managers

AI tooling

Executive communication

Education

Bachelor's degree in a quantitative field

Master's degree preferred

Tools

AI tools

Job description

GEICO in Bethesda, MD seeks a Director of Marketing Analytics, Performance Marketing. You will lead a new team of senior channel experts across search, SEO/AEO, programmatic and social, shaping an operating model where people, automation and AI work together.

You will own the analytical vision, build partnerships with data science, data engineering and BI, and translate insights into actionable guidance for senior leaders.