Head of Paid Search, MOAT & Specialty

Geico; Chicago (IL); Hybrid; USD 140,000 - 230,000; Full time

Benefits offered by this job

401K match

Tuition assistance

Mental health

Remote work 4w/yr

Job summary

GEICO is hiring a Director, Paid Search – MOAT & Specialty to own the strategy and execution of paid search for MOAT & Specialty lines. You will lead a team of in-house practitioners and agency partners, manage a diverse product budget, and collaborate with underwriting and analytics to optimize quote volume and conversion efficiency.

The role requires 10+ years in digital marketing, strong Google Ads/Microsoft Advertising expertise, and a proven ability to drive cross-functional initiatives in

Qualifications

• 10+ years in digital marketing with hands-on paid search experience.
• Experience leading practitioners and managing a hybrid model of in-house teams and agency partners.
• Strong knowledge of Google Ads and Microsoft Advertising, including bid strategies and AI-driven formats.
• Experience managing search across multiple products/lines with different seasonality and availability.
• Ability to present to senior leadership and incorporate feedback to sharpen strategy.
• Familiarity with attribution, forecasting, and incremental testing in a privacy-conscious environment.

Responsibilities

• Set the paid search strategy and roadmap for MOAT & Specialty lines and align with growth goals.
• Lead and develop a high-performing team of in-house practitioners and agency partners.
• Own the paid search budget across products and states, monitor pacing and forecasts.
• Coordinate with product, underwriting, data science, UX, and compliance teams on campaigns and landing experiences.
• Pilot and integrate AI-driven search capabilities with guardrails to meet line goals.
• Represent paid search to senior leadership with performance reads and strategic recommendations.

Skills

Paid search leadership

Google Ads

Microsoft Advertising

AI-driven bidding

Cross-functional collaboration

Analytical mindset

Team management

Tools

Bid automation tools

Analytics platforms

Job description

GEICO is hiring a Director, Paid Search – MOAT & Specialty to own the strategy and execution of paid search for MOAT & Specialty lines. You will lead a team of in-house practitioners and agency partners, manage a diverse product budget, and collaborate with underwriting and analytics to optimize quote volume and conversion efficiency.

The role requires 10+ years in digital marketing, strong Google Ads/Microsoft Advertising expertise, and a proven ability to drive cross-functional initiatives in