Paid Media Specialist

HighKey Agency; United States; Remote; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Direct Ads Manager to lead their advertising efforts in the aesthetic sector. This role involves managing multiple ad accounts, creating engaging content, and optimizing campaigns to drive lead generation for aesthetic clinics. The ideal candidate will have a passion for digital advertising and a strong understanding of the aesthetic industry. Join a dynamic and fast-growing team that values innovation and collaboration, offering remote work flexibility and opportunities for professional development. If you thrive in a fast-paced environment and are eager to make an impact, this is the perfect role for you.

Benefits

Competitive pay and performance bonuses

Remote work flexibility

Opportunity to work in a fast-growing sector

Access to HighKey Skool training

Qualifications

• Proven experience in digital advertising and campaign management.
• Strong analytical skills and experience with various marketing platforms.

Responsibilities

• Manage up to 7 ad accounts and optimize advertising strategies.
• Develop and oversee ad campaigns across digital platforms.

Skills

Digital Advertising

Campaign Management

Google Ads

Facebook Ads

TikTok Ads

Analytical Skills

Communication Skills

Team Collaboration

Project Management

Tools

Google Analytics

Job description

Company: HighKey Agency
Location: Remote

Overview: HighKey Agency, a leader in digital branding for the aesthetic industry, seeks a Direct Ads Manager to oversee our advertising campaigns and ensure they align with our mission to elevate aesthetic clinic owners through innovative branding and lead generation.

This role requires a sharp focus on managing and optimizing our advertising strategies to meet specific market needs and company goals.

Responsibilities:

• Ad account management: Fully managing up to 7 ad accounts across HighKey's marketing and their client's direct advertising.
• Content Strategy + Scripting: Creating all of the content ideas, scripting, and then executing the filming with the respective teams.
• Creative Oversight: Collaborate with creative teams to develop engaging ad content tailored to our target demographic.
• Campaign Management: Develop and oversee ad campaigns across various digital platforms, focusing on aesthetic clinic owners in North America.
• Funnel Optimization: Assist in refining marketing funnels, enhancing lead conversion and nurturing strategies.
• Daily Optimization: Optimizing the ad spends of campaigns daily between ad sets.
• CRM Optimization: Working with the respective CRM managers to ensure that all leads are logged properly, organized, and taken care of by the respective sales teams.
• Internal Communication: Communicating and meeting with the social media, email marketing and other teams to coordinate messaging and campaigns for brand consistency.
• Daily and Weekly Reporting: Ensure all advertising dashboards are meticulously updated and accurate—review lead generation data to optimize ad performance.
• Analytics and Strategy Meetings: Participate in regular strategy meetings to discuss pipeline health, campaign effectiveness, and strategic adjustments based on analytics.

Requirements:

• Proven experience in digital advertising and campaign management. (Ex. Google Ads, Facebook Ads, TikTok Ads, etc)
• Experience with local high-ticket service-based businesses.
• Experience with national high-ticket service-based businesses.
• Strong analytical skills and experience with Google Analytics and other marketing platforms.
• Excellent communication and team collaboration skills.
• Ability to manage multiple projects in a fast-paced environment.
• Passion for the aesthetic industry and a drive to achieve excellent results.
• Ideally, experience in the medical and/or aesthetics industry.

Benefits:

• Competitive pay and performance bonuses.
• Remote work flexibility.
• Opportunity to work in a fast-growing sector with a highly motivated team.
• Opportunity to rapidly scale compensation with commissions on active clients.
• Access to HighKey Skool training for personal and professional development.

Diversity Commitment: HighKey is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Application Process: Interested candidates should submit their resume explaining their interest in HighKey and how their skills align with our core values and mission.