Paid Media Specialist

Bright Horizons Children's Centers; Newton (MA); On-site; USD 72,000 - 80,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid vacation

401(k) retirement plan

Tuition assistance

Long-term and short-term disability insurance

Job summary

Bright Horizons Children's Centers is looking for a Paid Media Specialist to support and optimize paid media campaigns across various platforms. This hybrid role requires 3 days a week onsite at our headquarters in Newton, MA.

The ideal candidate will leverage their analytical skills and campaign management experience to drive qualified leads and improve customer acquisition. Salary ranges from $72,000 to $80,000, with benefits including medical, dental, and tuition assistance.

Qualifications

• Bachelor's Degree or 3 years additional experience in lieu of a degree.
• 3 years in paid media or digital marketing.

Responsibilities

• Support and optimize paid media campaigns across multiple platforms.
• Analyze and report on key performance metrics for campaigns.
• Collaborate with creative teams for asset management.

Skills

Campaign Management

Data Analysis

Creative Management

Analytical Skills

Communication Skills

Education

Bachelor's Degree in marketing, business, communications or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Excel

Job description

Primary Purpose

The Paid Media Specialist will support the execution, optimization, and reporting of paid media campaigns across search, social and other digital channels. This role is focused on driving qualified leads and efficient customer acquisition through data-driven analysis, in-platform campaign management, and ongoing testing. The ideal candidate is analytical, detail-oriented, and comfortable translating performance data into actionable recommendations that improve campaign results.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.

Essential Functions/Responsibilities

• Campaign Management: Support and optimize paid media campaigns across multiple platforms (Google, Meta, etc.) to maximize efficiency and performance. Ability to execute in platform.
• Creative Management: Collaborate with creative team to concept assets, manage delivery and identify iterations and testing opportunities.
• Collaboration: Partner with agencies, 3rd party vendors and internal teams to innovate, test, and scale marketing tactics.
• Testing and Innovation: Maintain and implement an A/B testing roadmap to optimize creative, audiences, and customer experience to drive acquisition.
• Data Analysis: Analyze and report on key performance metrics, providing actionable insights and recommendations.
• Industry Research: Perform ongoing competitive and industry analysis to identify latest trends and growth opportunities.

Minimum Qualifications

• Bachelor's Degree in marketing, business, communications or a related field
  • In lieu of a degree, an additional 3 years of experience may be considered
• 3 years in paid media, digital marketing, or performance marketing

Preferred Qualifications

• Hands-on experience with Google Ads and Meta Ads Manager; experience with additional platforms such as LinkedIn, YouTube, or programmatic tools is a plus.
• Strong analytical skills with experience using Google Analytics 4 and Excel.
• Understanding of campaign measurement, attribution, UTM tagging, and conversion tracking best practices.
• Experience supporting A/B testing and optimization across audiences, creative, bidding, and landing pages.
• Excellent attention to detail, organization, and ability to manage multiple campaigns and deadlines.
• Strong communication skills.
• Experience working with agency partners or cross-functional teams is a plus.
• This hybrid role requires in-person work at our Newton, MA headquarters 3 days a week.

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Compensation

The annual salary for this position is between $72,000-$80,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Benefits

• Medical, dental, and vision insurance
• Paid vacation, sick, holiday, and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial planning tools
• Tuition assistance and education coaching
• Caregiving support and resources for the children and adults in your family
• Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness

Equal Opportunity Statement

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law.

Accommodation Statement

If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or [e-mail]. Determinations on requests for reasonable accommodation will be made on a case‑by‑case basis.