Paid Media Specialist

Brightly Media Labs; United States; On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

401k

Paid time off

Medical coverage

Job summary

A full-service digital marketing agency is seeking a Paid Media Specialist to lead and optimize paid search marketing campaigns across multiple platforms. The ideal candidate will have at least 4 years of experience in managing Google Ads, strong analytical skills, and a detail-oriented approach. The role involves client calls, strategy alignment, and staying updated on digital marketing trends. This position offers a fully remote work environment with competitive compensation, including 401k and medical coverage.

Qualifications

• 4+ years experience managing Google Ads campaigns in an agency.
• Proficient in SEM platforms and tools.
• Strong ability to analyze data and provide actionable insights.

Responsibilities

• Lead client calls to review results and align strategies.
• Optimize accounts based on business objectives.
• Monitor industry trends and communicate them effectively.

Skills

Google Ads management

Microsoft Ads proficiency

Facebook Ads proficiency

Advanced Excel/Google Sheets

Strong analytical skills

Excellent communication skills

Detail-oriented

Ability to work independently

Understanding of digital advertising

Tools

GMP suite of products

Graphic design/ad creation tools

AI tools for digital marketing

Job description

The Paid Media Specialist is responsible for the planning, execution, and optimization of paid search marketing campaigns across various platforms (e.g., Google Ads, Bing Ads, Facebook Ads, etc). This role requires a blend of analytical skills, creativity, and a deep understanding of SEM best practices to drive targeted traffic, increase conversions, and maximize ROI. In this position you will manage your own book of accounts and be responsible for meeting client specific KPIs. You'll lead client-facing calls, set the strategy for your clients and grow your clients media spend.

Key Responsibilities

• Leading client calls where you'll review and explain results and align on go-forward strategies to meet client's KPIs.
• Account pacing and optimization based on business objectives (i.e., bid strategy optimization, budget adjustments, keyword development, ad copy creation, creative development, ad trafficking, account hygiene, campaign implementation, etc).
• Actively participating in internal and external meetings, and proactive execution of next steps.
• Analyzing data from multiple sources and developing actionable conclusions.
• Translating client objectives into tactics and effectively implementing said tactics.
• Monitoring emerging industry trends and effectively communicating them for internal and external stakeholders.
• Leveraging and developing proficiencies with SEM platforms, tools and resources.
• Creating performance forecasts and budget allocations with supporting data-based rationale.

Required Qualifications

• At least 4 years experience directly managing Google Ads campaigns, preferably in an agency environment
• Proficiency in Google Ads, Microsoft Ads and Facebook Ads
• Advanced proficiency in Excel/Google Sheets
• Strong analytical skills and data analysis capabilities
• Excellent communication skills, both verbal and written
• Ability to work independently and collaboratively in a team environment
• Willingness to learn new skills and adapt to change
• Strong understanding of the digital advertising landscape as a whole
• Extremely detail oriented and able to execute accurately

Additional Skills

• Experience with GMP suite of products
• Direct experience working with hotel/travel clients
• SEO experience
• Experience with graphic design/ ad creation tools
• Experience with AI tools as it pertains to digital marketing

Additional Information

Compensation Range: $55,000 - $85,000 per year. Compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. 401k and paid time off will be offered. Medical compensation coverage is available.

About Brightly Media Labs

Brightly Media Labs is a full-service digital marketing agency dedicated to helping businesses achieve their advertising goals through efficiency and growth-driven marketing strategies. With a foundation built on experience and transparency, we combine best-in-class ad technology with decades of industry expertise. Our mission is to help businesses, regardless of their stage, accelerate their media efforts and build a strong framework for continued success.

We are a young company looking for talented individuals who are eager to rapidly develop their skillset and have direct influence on our company's growth and success. As we grow, you'll have the chance to take on leadership roles and shape our future. We embrace a flexible work environment that allows for a healthy work-life balance. We are based in the Greater NYC area, but are currently fully remote.