Paid Media Specialist

People Inc.; Stamford (CT); Hybrid; USD 60,000 - 63,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Paid holidays

Tuition reimbursement

Parental leave

Commuter benefits

Job summary

People Inc. is seeking a Paid Media Specialist in Stamford, CT to plan, execute, and optimize paid campaigns across search and social platforms. You will partner with internal teams and clients to drive performance and measurable results through data‑driven decisions.

The role is hybrid—three days in the Stamford office and up to two remote days per week, with less than 10% travel expected. 1–3 years of hands-on paid media experience preferred.

Qualifications

• 1–3 years of proven experience in paid search and/or paid social media.
• Experience running paid ads on Meta, YouTube, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, Google Ads, and other platforms.
• Familiarity with tracking implementation, conversion pixels, UTM parameters, tag management, and basic HTML troubleshooting.
• Strong analytical, communication, and problem-solving skills with the ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Experience using platform reporting tools and campaign performance dashboards.
• Understanding of digital media KPIs such as impressions, clicks, CTR, CPC, CPM, conversions, CPA, ROAS, video completion rate, and engagement rate.
• Preferred: certifications in leading advertising and analytics platforms (Meta, LinkedIn, Google Ads, Google Analytics).

Responsibilities

• Manage day-to-day paid search and paid social campaigns across multiple platforms.
• Build, launch, monitor, and continuously optimize social and search campaigns to maximize efficiency, engagement, and conversion performance.
• Perform quality control of creative assets and ad tags.
• Manage bids, budgets, keywords, ad copy, reporting, optimization, and cross-functional collaboration.
• Develop recommendations and strategies to meet client goals and RFP requirements.

Skills

Paid search

Paid social media

Campaign optimization

Analytics

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing/Communications

Tools

Tracking pixels

UTM parameters

Tag management

HTML troubleshooting

Job description

Job Title

Paid Media Specialist

Overview

The Paid Media Specialist is responsible for planning, executing, optimizing, and analyzing paid media campaigns across search, social, and emerging digital platforms. This role partners with internal teams and clients to drive campaign performance, achieve business objectives, and deliver measurable results through ongoing optimization and data‑driven decision‑making. The position is hybrid: three days in office in Stamford and the ability to work remotely for up to two days a week. Less than 10% travel is required.

Responsibilities

• Manage day‑to‑day paid search and paid social campaigns across multiple platforms.
• Build, launch, monitor, and continuously optimize social and search campaigns to maximize efficiency, engagement, and conversion performance.
• Perform quality control of creative assets and ad tags.
• Manage bids, budgets, keywords, ad copy, reporting, optimization, and cross‑functional collaboration.
• Develop recommendations and strategies to meet client goals and RFP requirements.

Qualifications

• Bachelor’s degree in Business, Communications, Marketing, or related field (or equivalent experience).
• 1–3 years of proven experience in paid search and/or paid social media.
• Experience running paid ads on Meta, YouTube, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, Google Ads, and other paid media platforms.
• Familiarity with tracking implementation, conversion pixels, UTM parameters, tag management, and basic HTML troubleshooting.
• Strong analytical, communication, and problem‑solving skills with the ability to manage multiple priorities in a fast‑paced, deadline‑driven environment.
• Experience using platform reporting tools and campaign performance dashboards.
• Understanding of digital media KPIs such as impressions, clicks, CTR, CPC, CPM, conversions, CPA, ROAS, video completion rate, and engagement rate.
• Preferred: certifications in leading advertising and analytics platforms (Meta, LinkedIn, Google Ads, Google Analytics).

Travel & Work Arrangement

Hybrid 3× a week in Stamford; up to 2 remote days per week.

Less than 10% travel.

Pay Range & Benefits

Salary: Connecticut $60,000 – $63,000 per year. The range represents the anticipated low and high ends and may change in the future. Actual pay may vary. Benefits include medical, dental, vision, prescription drug coverage, unlimited paid time off, adoption assistance, donation matching, tuition reimbursement, life insurance, accident insurance, commuter benefits, disability coverage, health savings accounts, family care benefits, a 401(k) plan with company match, paid holidays, and parental leave. Voluntary benefits include pet insurance, accident, critical and hospital indemnity coverage.

Equal Employment Opportunity

People Inc. provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, disability, race, religion, gender, sexual orientation, veteran status, and other protected characteristics. The company provides reasonable accommodations for qualified individuals with disabilities and participates in the federal E‑Verify program.