Hybrid Data-Driven Paid Media Specialist

MP Training and Recruitment; Massachusetts; Hybrid; USD 58,000 - 73,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401(k)

Disability insurance

Life insurance

Tuition assistance

Caregiving support

Job summary

Bright Horizons is seeking a Paid Media Specialist to support execution, optimization, and reporting of paid media campaigns across search, social, and other digital channels. The hybrid role requires 3 days onsite at our Newton, MA headquarters and focuses on driving qualified leads through data-driven analysis and in-platform management.

The role emphasizes collaboration with creative teams, A/B testing, and performance reporting.

Qualifications

• Bachelor's degree in marketing, business, communications or a related field is required.
• 1–3 years experience in paid media, digital marketing, or performance marketing is required.

Responsibilities

• Campaign Management: Manage and optimize paid media campaigns across Google, Meta and other platforms.
• Creative Management: Collaborate with creative team to develop briefs and testing opportunities.
• Testing and Innovation: Contribute to A/B testing planning to optimize creative, audiences, and CX to drive acquisition.
• Data Analysis: Analyze and report on key performance metrics with actionable insights.
• Industry Research: Perform ongoing competitive and industry analysis to identify trends and growth opportunities.

Skills

Analytical thinking

Attention to detail

Communication skills

Education

Bachelor's degree in marketing/business/communications

Tools

Google Ads

Meta Ads Manager

Excel

Google Analytics 4

Job description

Bright Horizons is seeking a Paid Media Specialist to support execution, optimization, and reporting of paid media campaigns across search, social, and other digital channels. The hybrid role requires 3 days onsite at our Newton, MA headquarters and focuses on driving qualified leads through data-driven analysis and in-platform management.

The role emphasizes collaboration with creative teams, A/B testing, and performance reporting.