Growth-Driven Paid Media Specialist (Hybrid)

Bright Horizons Family Solutions, LLC.; Newton (MA); Hybrid; USD 58,000 - 73,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan

Tuition assistance

Paid time off

Disability insurance

Life insurance

Caregiving support

Job summary

Bright Horizons Family Solutions, LLC. is seeking a Paid Media Specialist to support the execution, optimization, and reporting of paid media campaigns across search, social, and other digital channels.

The role focuses on driving qualified leads and efficient customer acquisition through data-driven analysis and in-platform campaign management. The position is hybrid, requiring 3 days onsite weekly at our Newton, MA headquarters.

Qualifications

• Bachelor's degree in marketing, business, communications or related field.
• 1–3 years experience in paid media, digital marketing, or performance marketing.
• Experience with Google Analytics 4 and Excel.
• Ability to manage multiple campaigns and deadlines.

Responsibilities

• Campaign Management: Manage and optimize paid media campaigns across multiple platforms to maximize efficiency and performance.
• Creative Management: Collaborate with creative team to develop briefs, concept assets and iterations.
• Testing and Innovation: Contribute to A/B testing planning to optimize creative, audiences, and customer experience.
• Data Analysis: Analyze and report on key performance metrics, providing actionable insights.
• Industry Research: Perform ongoing competitive and industry analysis to identify trends and growth opportunities.

Skills

Paid media

Analytical skills

Google Analytics 4

Excel

A/B testing

Communication skills

Cross-functional teamwork

Education

Bachelor's in Marketing

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

YouTube Ads

Programmatic tools

Job description

Bright Horizons Family Solutions, LLC. is seeking a Paid Media Specialist to support the execution, optimization, and reporting of paid media campaigns across search, social, and other digital channels.

The role focuses on driving qualified leads and efficient customer acquisition through data-driven analysis and in-platform campaign management. The position is hybrid, requiring 3 days onsite weekly at our Newton, MA headquarters.