Senior Paid Media Specialist

Go Local Interactive; Overland Park (KS); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Three medical plan options

100% Health Insurance coverage

401k with 4% company match

Casual dress code

Free snacks and coffee

Job summary

A marketing agency in Overland Park seeks a Senior Paid Media Specialist to lead client paid search marketing strategies. The role involves strategic planning, performance analysis, and communication with clients. Candidates should have strong skills in digital marketing platforms, a bachelor's degree in a relevant field, and experience in managing client accounts. Comprehensive benefits include medical insurance, a 401(k) plan, PTO, and a casual dress code.

Qualifications

• Proven ability to prioritize and meet deadlines in a fast-paced environment.
• Strong conceptual and written communication skills with deep understanding of English.
• Experience leading and training others effectively.
• Strong analytical and strategic thinking for solving problems.
• Ability to translate technical details into clear client communications.
• Proficient in Microsoft Office (Excel, Word, PowerPoint).

Responsibilities

• Lead and optimize clients' paid search marketing programs.
• Manage high-level client accounts and delegate tasks.
• Mentor and train team members in problem-solving and client relations.
• Research and stay updated on marketing trends.
• Identify and implement paid media tactics across search, display, remarketing, and video.
• Monitor performance and present ROI-enhancement recommendations.
• Support New Business and Strategy with sales, growth, and client retention.
• Present at internal and external events.
• Analyze data and communicate insights clearly to teams and clients.
• Research marketing trends and stay up-to-date with platforms.

Skills

Prioritize, organize, and multi-task

Conceptual and written communication skills

Presentation skills

Lead and train others

Technical and non-technical communication

Strategic and analytical thinking

Proficient in Microsoft Office (Excel, Word, PowerPoint)

Understanding of Bing Ads and Social Ads

Advanced knowledge of Google products

Education

Bachelor’s Degree in Marketing, Mass Communications or related field

Google Ads Certification

Tools

Google Ads

Bing Ads

Facebook Ads

Pinterest Ads

LinkedIn Ads

Google Analytics

Google Tag Manager

Google Data Studio

LinkedIn Ads

Job description

Job Description

As a Senior Paid Media Specialist, you lead the implementation and optimization of your client’s paid search marketing programs. You perform strategic planning, performance analysis, testing, and reporting on all of your assigned client’s campaigns, using platforms such as Google, Bing, and Facebook. You communicate regularly with your clients and occasionally travel to meet with them face‑to‑face. As you analyze campaigns and implement optimizations, you will successfully meet your client’s KPI’s. Your ability to provide unique solutions for both your clients and the company will produce great results!

Job Expectations

• Manage and be a point of contact for high‑level assigned client paid media accounts
• Delegate tasks to the Paid Media Coordinators and Specialists as appropriate
• Provide mentorship and training to other team members within the agency, including the assistance of complex problem solving on client relationships and programs
• Manage vendor relationships to implement and manage campaigns on third‑party advertising platforms
• Identify and implement paid media tactics and best practices, including search, display, remarketing, and video ads
• Monitor performance of marketing initiatives through monthly reporting and present recommendations to increase ROI
• Support the New Business and Strategy Departments with sales, organic growth, and client retention
• Delegate tasks to Paid Media Coordinators and Assistants when appropriate
• Present during internal and external promotional, networking, and educational events
• Pull, analyze, organize, and interpret data
• Clearly and consistently communicate between internal product teams and external clients
• Research and stay up‑to‑date on marketing trends

Job Qualifications

• Must demonstrate a proven track record of the ability to prioritize, organize, and multi‑task in a flexible and fast‑paced environment to effectively meet deadlines
• Must demonstrate strong conceptual and written communication skills with a deep understanding of the English language (spelling, grammar, and vocabulary)
• Must demonstrate presentation skills
• Must demonstrate the ability to lead and train others
• Must demonstrate the ability to effectively communicate both technical and non‑technical information between internal product teams and external clients
• Demonstrated proficient skills in Microsoft Office, including Excel, Word and PowerPoint
• Must demonstrate strategic and analytical thinking when solving problems
• Strong understanding of Bing Ads and Social Ads, such as Facebook, Pinterest, and LinkedIn
• Advanced knowledge of Google products, including Ads, Analytics, Tag Manager, and Data Studio

Required Experience

• Google Ads Certification
• Bachelor’s Degree in Marketing, Mass Communications or another related field
• 2+ years of Paid Media experience
• 1+ years of customer service/consulting experience

Physical Requirements

• While performing the duties of this job, the employee is regularly required to stand, walk, sit, and talk or hear.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Travel

• 5-10%

Schedule

• Full‑time; 8:00-5:00, Monday through Friday

Benefits/Perks

• Three medical insurance plan options with Aetna.
• 100% of Employee Level Coverage for health insurance is paid by Go Local Interactive.
• 2 Health Insurance Plans are HSA eligible and will receive the following contributions from Go Local Interactive regardless of an employee's contribution to the account: $500 for Employee Only, $1,000 for Employee + Spouse, and $3,000 for Employee + Family or Employee + Children.
• FSA and FSA Dependent care eligible.
• Dental, vision, $25,000 basic life insurance, short term disability insurances paid for 100% by Go Local Interactive.
• 401k retirement safe harbor plan available including a 4% company match after 1 year.
• Insurances and 401(k) start 1st of the month following 30 days of employment.
• Minimum Fifteen Paid Time Off (PTO) days your first year (hours earned each pay date).
• Thirteen paid holidays observed annually.
• Casual dress code.
• Free snacks and Roasterie Coffee everyday!

Go Local Interactive is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Need Assistance? If you require assistance or reasonable accommodation for any part of the application or hiring process, please submit your request by email to [e-mail]. This contact information is for accommodation requests only, and should not be used to inquire about the status of applications.