Hybrid Paid Media Specialist: Data-Driven Lead Gen

Bright Horizons Children's Centers; Newton (MA); Hybrid; USD 72,000 - 80,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid vacation

401(k) retirement plan

Tuition assistance

Long-term and short-term disability insurance

Job summary

Bright Horizons Children's Centers is looking for a Paid Media Specialist to support and optimize paid media campaigns across various platforms. This hybrid role requires 3 days a week onsite at our headquarters in Newton, MA.

The ideal candidate will leverage their analytical skills and campaign management experience to drive qualified leads and improve customer acquisition. Salary ranges from $72,000 to $80,000, with benefits including medical, dental, and tuition assistance.

Qualifications

• Bachelor's Degree or 3 years additional experience in lieu of a degree.
• 3 years in paid media or digital marketing.

Responsibilities

• Support and optimize paid media campaigns across multiple platforms.
• Analyze and report on key performance metrics for campaigns.
• Collaborate with creative teams for asset management.

Skills

Campaign Management

Data Analysis

Creative Management

Analytical Skills

Communication Skills

Education

Bachelor's Degree in marketing, business, communications or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Excel

Job description

Bright Horizons Children's Centers is looking for a Paid Media Specialist to support and optimize paid media campaigns across various platforms. This hybrid role requires 3 days a week onsite at our headquarters in Newton, MA.

The ideal candidate will leverage their analytical skills and campaign management experience to drive qualified leads and improve customer acquisition. Salary ranges from $72,000 to $80,000, with benefits including medical, dental, and tuition assistance.