Paid Media Specialist

Bright Horizons Family Solutions, LLC.; Newton (MA); Hybrid; USD 58,000 - 73,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan

Tuition assistance

Paid time off

Disability insurance

Life insurance

Caregiving support

Job summary

Bright Horizons Family Solutions, LLC. is seeking a Paid Media Specialist to support the execution, optimization, and reporting of paid media campaigns across search, social, and other digital channels.

The role focuses on driving qualified leads and efficient customer acquisition through data-driven analysis and in-platform campaign management. The position is hybrid, requiring 3 days onsite weekly at our Newton, MA headquarters.

Qualifications

• Bachelor's degree in marketing, business, communications or related field.
• 1–3 years experience in paid media, digital marketing, or performance marketing.
• Experience with Google Analytics 4 and Excel.
• Ability to manage multiple campaigns and deadlines.

Responsibilities

• Campaign Management: Manage and optimize paid media campaigns across multiple platforms to maximize efficiency and performance.
• Creative Management: Collaborate with creative team to develop briefs, concept assets and iterations.
• Testing and Innovation: Contribute to A/B testing planning to optimize creative, audiences, and customer experience.
• Data Analysis: Analyze and report on key performance metrics, providing actionable insights.
• Industry Research: Perform ongoing competitive and industry analysis to identify trends and growth opportunities.

Skills

Paid media

Analytical skills

Google Analytics 4

Excel

A/B testing

Communication skills

Cross-functional teamwork

Education

Bachelor's in Marketing

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

YouTube Ads

Programmatic tools

Job description

Primary Purpose

The Paid Media Specialist will support the execution, optimization, and reporting of paid media campaigns across search, social and other digital channels. This role is focused on driving qualified leads and efficient customer acquisition through data-driven analysis, in-platform campaign management, and ongoing testing. The ideal candidate is analytical, detail-oriented, and passionate about digital marketing. We’re looking for someone eager to learn and grow in their digital marketing career.

This is a hybrid role requiring 3 days a week onsite at our headquarters in Newton, MA.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

Essential Functions/Responsibilities

• Campaign Management: Manage and optimize paid media campaigns across multiple platforms (Google, Meta, etc.) to maximize efficiency and performance. Ability to execute in platform. This is a hands to keyboard role.
• Creative Management: Collaborate with creative team to develop briefs, concept assets and identify iterations and testing opportunities
• Testing and Innovation: Contribute to A/B testing planning to optimize creative, audiences, and customer experience to drive acquisition
• Data Analysis: Analyze and report on key performance metrics, providing actionable insights and recommendations
• Industry Research: Perform ongoing competitive and industry analysis to identify latest trends and growth opportunities

Minimum Qualifications:

• Bachelor's Degree in marketing, business, communications or a related field - Required
• 1-3 years experience in paid media, digital marketing, or performance marketing - Required

Preferred Qualifications:

• Experience with Google Ads and Meta Ads Manager; experience with additional platforms such as LinkedIn, YouTube, or programmatic tools is a plus
• Strong analytical skills with experience using Google Analytics 4 and Excel
• Understanding of campaign measurement, attribution, UTM tagging, and conversion tracking best practices
• Experience supporting A/B testing and optimization across audiences, creative, bidding, and landing pages
• Excellent attention to detail, organization, and ability to manage multiple campaigns and deadlines
• Strong communication skills
• Experience working with agency partners or cross-functional teams is a plus
• This hybrid role requires in-person work at our Newton, MA headquarters 3 days a week

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Be part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We’re changing the world of work and family, and it starts with you. At Bright Horizons, you’re the difference.

Compensation:

The annual salary for this position is between $58,000-$73,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical, dental, and vision insurance
• Paid vacation, sick, holiday, and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial planning tools
• Tuition assistance and education coaching
• Caregiving support and resources for the children and adults in your family
• Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness

Life at Bright Horizons:

At Bright Horizons, you’re more than your job title —you’re the difference. Whether you’re nurturing a child’s first steps or supporting the systems behind the scenes, your work creates real impact. We’re a community that celebrates individuality, invests in your growth, and supports your whole self. Because when you thrive, so do the children, families, and clients we serve. Join us and help build a brighter future — for yourself and for others.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or [e-mail]. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.