Hybrid Paid Media Specialist for Data-Driven Growth

brighthorizons; Newton (MA); Hybrid; USD 58,000 - 73,000; Full time

Benefits offered by this job

Health Insurance

Paid time off

401(k) retirement plan

Disability Insurance

Life Insurance

Tuition assistance

Caregiving support

Job summary

Bright Horizons is seeking a Paid Media Specialist to support the execution, optimization, and reporting of paid media campaigns across search, social, and digital channels. The role emphasizes data-driven analysis, in-platform management, and testing to drive qualified leads and efficient customer acquisition.

This hybrid position requires three days per week onsite at our Newton, MA headquarters, with a focus on measurement, attribution, and cross-functional collaboration to improve campaign

Qualifications

• Bachelor's Degree in marketing, business, communications or related field required.
• 1-3 years experience in paid media, digital marketing, or performance marketing required.

Responsibilities

• Campaign Management: Manage and optimize paid media campaigns across multiple platforms (Google, Meta, etc.) to maximize efficiency and performance.
• Creative Management: Collaborate with creative team to develop briefs, concept assets and identify iterations and testing opportunities.
• Testing and Innovation: Contribute to A/B testing planning to optimize creative, audiences, and customer experience to drive acquisition.
• Data Analysis: Analyze and report on key performance metrics, providing actionable insights and recommendations.
• Industry Research: Perform ongoing competitive and industry analysis to identify latest trends and growth opportunities.

Skills

Paid media

Google Ads

Meta Ads Manager

GA4

Excel

UTM tagging

A/B testing

Data analysis

Campaign optimization

Cross-functional

Education

Bachelor's degree in marketing

Tools

Google Ads

Meta Ads Manager

Job description

Bright Horizons is seeking a Paid Media Specialist to support the execution, optimization, and reporting of paid media campaigns across search, social, and digital channels. The role emphasizes data-driven analysis, in-platform management, and testing to drive qualified leads and efficient customer acquisition.

This hybrid position requires three days per week onsite at our Newton, MA headquarters, with a focus on measurement, attribution, and cross-functional collaboration to improve campaign