Paid Media Planner (Search & Social) — Equity Eligible

Collective Measures, Inc.; Minneapolis (MN); On-site; USD 47,000 - 51,000; Full time

Benefits offered by this job

Employee Stock Ownership Plan

Health insurance

Dental, life and disability coverage

401(K) Plan with employer match

Parental leave

PTO with 11 holidays per year

Wellness stipend

Home office stipend

Commuter stipend

Job summary

Collective Measures is seeking an Associate Performance Media Planner to join our growing team. The role oversees paid social and paid search, develops strategy, and delivers top-to-bottom execution across multiple platforms with rigorous measurement.

You will analyze campaigns, optimize bids and pages, and report insights to clients. Requirements include 1+ year in paid social/search, Google Analytics, Excel, and familiarity with agencies or third‑party platforms.

Qualifications

• 1+ years in paid social or paid search marketing.
• Working knowledge of Google Analytics.
• Understanding of paid search advertising (Google, Bing etc.).
• Understanding of paid social advertising (Facebook, Instagram, X, LinkedIn, Snapchat, YouTube etc.).
• Familiarity with 3rd party platforms like Marin, Skai, DoubleClick DFA/DCM.
• Excellent written and verbal communication skills.
• Ability to work independently as well as with a team.
• Strong Excel skills; Tableau experience helpful.
• Agency experience preferred.

Responsibilities

• Oversee day-to-day paid social campaigns and paid search campaigns.
• Lead management and optimization of client Paid Social and paid search initiatives.
• Campaign planning, strategy and plan documentation.
• Campaign tactics and segmentation build-out and optimization.
• Bidding optimizations.
• Test planning and management.
• Custom analysis, reporting and insights.
• Analyze performance data to gain insights and inform strategic plans.
• A/B testing and landing page optimization recommendations.
• Summarize campaign status for internal and client contacts.
• Collaborate with project managers to ensure timely delivery.
• Report on trends and opportunities; contribute POVs.
• Elevate paid social practices with the team lead.

Skills

Paid social/paid search

Google Analytics

Paid search advertising

Paid social advertising

Marin/Skai/DoubleClick familiarity

Excel

Tableau

Agency experience

Communication skills

Project management

Tools

Marin

Skai

DoubleClick DFA/DCM

Job description

Collective Measures is seeking an Associate Performance Media Planner to join our growing team. The role oversees paid social and paid search, develops strategy, and delivers top-to-bottom execution across multiple platforms with rigorous measurement.

You will analyze campaigns, optimize bids and pages, and report insights to clients. Requirements include 1+ year in paid social/search, Google Analytics, Excel, and familiarity with agencies or third‑party platforms.