Performance Media Planner - Paid Search + Paid Social

Collective Measures, Inc.; Minneapolis (MN); On-site; USD 53,000 - 58,000; Full time

Benefits offered by this job

Employee Stock Ownership Plan

Comprehensive health insurance plan

Dental, life and disability coverage

401(K) Plan with employer match

Parental leave

Generous PTO & holidays

Wellness stipend + home office stipend

Commuter stipend

Job summary

Collective Measures, Inc. is seeking a Performance Media Planner to join our growing team in Minneapolis, MN. This role oversees and optimizes paid social and paid search campaigns, developing strategies and translating data into actionable performance insights.

You will manage day-to-day campaign planning, budgeting, testing, and reporting across multiple platforms such as Google, Facebook/Instagram, YouTube, and more. Excellent analytical and communication skills are essential.

Qualifications

• 1+ years of paid social or paid search marketing experience.
• Proficiency within at least one of the following paid channels: Google, Bing, Facebook/Instagram, Pinterest, or Amazon.
• Strong analytical skills and attention to detail.
• Results driven with a proven track record of driving performance.
• Excellent written and verbal communication skills.
• Ability to work independently as well as with a team.
• Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines.
• Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility.
• Strong experience with Microsoft Excel.

Responsibilities

• Day-to-day oversight and execution of media across multiple paid search and paid social platforms including but not limited to: Google, Bing, YouTube,Facebook/Instagram, Pinterest, LinkedIn, and Twitter
• Lead day-to-day management and optimization of campaigns to meet and exceed goals
• Campaign planning, forecasting, and budgeting
• Recommending testing strategies and optimizations to drive performance
• Campaign bid management strategy and oversight
• Campaign data analysis, reporting, and insights
• Summarize and communicate the status of all campaigns with appropriateinternal and external contacts
• Keyword research, ad copy creation, and audience development
• Industry research on search and social trends with occasionally being tasked towrite a POV, blog post, or case study

Skills

Paid social

Paid search

Campaign optimization

Campaign planning

Budgeting

Excel

Data analysis

Communication

Independent work

Team collaboration

Tools

Marin

Skai

Tableau

Feedonomics

Google Analytics

Adobe Analytics

Google Merchant Center

Job description

We are seeking a Performance Media Planner to join our growing team. The Performance Media Planner will be directly responsible for the oversight and performance of paid social and paid search advertising. You will be an important member of the staff who delivers best-in-class execution and strategy of paid placement advertising and will work on developing paid social and search strategies, implementing, reporting, and analyzing media campaigns top-to-bottom across multiple websites and platforms.

_RESPONSIBILITIES:

• Day-to-day oversight and execution of media across multiple paid search and paid social platforms including but not limited to: Google, Bing, YouTube,Facebook/Instagram, Pinterest, LinkedIn, and Twitter
• Lead day-to-day management and optimization of campaigns to meet and exceed goals
• Campaign planning, forecasting, and budgeting
• Recommending testing strategies and optimizations to drive performance
• Campaign bid management strategy and oversight
• Campaign data analysis, reporting, and insights
• Summarize and communicate the status of all campaigns with appropriateinternal and external contacts
• Keyword research, ad copy creation, and audience development
• Industry research on search and social trends with occasionally being tasked towrite a POV, blog post, or case study

_REQUIREMENTS:

• 1+ years of paid social or paid search marketing experience
• Proficiency within at least one of the following paid channels: Google, Bing, Facebook/Instagram, Pinterest, or Amazon.
• Strong analytical skills and attention to detail
• Results driven with a proven track record of driving performance
• Excellent written and verbal communication skills
• Ability to work independently as well as with a team
• Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
• Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
• Strong experience with Microsoft Excel

_PREFERRED SKILLS:

• Bid management experience such as Marin or Skai
• Experience with Tableau of other data visualization platforms
• Feed management platforms: Feedonomics and Google Merchant Center
• Retail and e-commerce experience
• Proficiency within Google Analytics and/or Adobe
• Previous agency experience

_ PAY TRANSPARENCY + EXCELLENT EMPLOYEE BENEFITS

The details of our job offers are determined by relevant experience and knowledge related to the position. The starting base salary range for this position is $53,000 to $58,000, in addition to discretionary bonuses, and access to our excellent employee benefits, including:

• Participation in the Employee Stock Ownership Plan
• Comprehensive health insurance plan options, including 100% paid plan
• Employee dental, life and disability coverage, 100% paid
• Participation in 401(K) Plan with generous employer match
• Generous paid parental leave
• Generous PTO policy, including 11 paid holidays per year
• Employee wellness stipend + home office stipend
• Commuter stipend (for hybrid employees)

_ ABOUT COLLECTIVE MEASURES

Collective Measures is the agency brands call whenthey’reready to move past the noise. Wedon’twait for certainty; we create it.Built at the intersection of media and analytics, we turn raw signals into directions that are clear, actionable, and built to scale. Our work fuses the logic of data with the momentum of conviction, shaping systems that turn constant change into measurable progress.

We’renot theorists or tacticians;we’rebuilders. Every plan we design connects insight to execution, vision to proof. The result is marketing thatdoesn’tjustperform,it propels.

Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors.

Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don’t meet every one of our qualifications listed.