Associate Performance Media Planner - Paid Search + Paid Social

Collective Measures, Inc.; Minneapolis (MN); On-site; USD 47,000 - 51,000; Full time

Benefits offered by this job

Employee Stock Ownership Plan

Health insurance

Dental, life and disability coverage

401(K) Plan with employer match

Parental leave

PTO with 11 holidays per year

Wellness stipend

Home office stipend

Commuter stipend

Job summary

Collective Measures is seeking an Associate Performance Media Planner to join our growing team. The role oversees paid social and paid search, develops strategy, and delivers top-to-bottom execution across multiple platforms with rigorous measurement.

You will analyze campaigns, optimize bids and pages, and report insights to clients. Requirements include 1+ year in paid social/search, Google Analytics, Excel, and familiarity with agencies or third‑party platforms.

Qualifications

• 1+ years in paid social or paid search marketing.
• Working knowledge of Google Analytics.
• Understanding of paid search advertising (Google, Bing etc.).
• Understanding of paid social advertising (Facebook, Instagram, X, LinkedIn, Snapchat, YouTube etc.).
• Familiarity with 3rd party platforms like Marin, Skai, DoubleClick DFA/DCM.
• Excellent written and verbal communication skills.
• Ability to work independently as well as with a team.
• Strong Excel skills; Tableau experience helpful.
• Agency experience preferred.

Responsibilities

• Oversee day-to-day paid social campaigns and paid search campaigns.
• Lead management and optimization of client Paid Social and paid search initiatives.
• Campaign planning, strategy and plan documentation.
• Campaign tactics and segmentation build-out and optimization.
• Bidding optimizations.
• Test planning and management.
• Custom analysis, reporting and insights.
• Analyze performance data to gain insights and inform strategic plans.
• A/B testing and landing page optimization recommendations.
• Summarize campaign status for internal and client contacts.
• Collaborate with project managers to ensure timely delivery.
• Report on trends and opportunities; contribute POVs.
• Elevate paid social practices with the team lead.

Skills

Paid social/paid search

Google Analytics

Paid search advertising

Paid social advertising

Marin/Skai/DoubleClick familiarity

Excel

Tableau

Agency experience

Communication skills

Project management

Tools

Marin

Skai

DoubleClick DFA/DCM

Job description

We are seeking an Associate Performance Media Planner to join our growing team. The Associate Performance Media Planner will be directly responsible for the oversight and performance of paid social and paid search advertising. You will be an important member of the staff who delivers best-in-class execution and strategy of paid placement advertising and will work on developing paid social and search strategies, implementing, reporting, and analyzing media campaigns top-to-bottom across multiple websites and platforms. A background in metrics and results-driven optimization is vital.

_RESPONSIBILITIES:

• Day-to-day oversight and execution of paid social campaigns and paid search campaign
• Lead day-to-day management and optimization of client Paid Social and paid search initiatives
• Campaign planning, strategy and plan documentation
• Campaign tactics and segmentation build-out and optimization
• Bidding optimizations
• Test planning, recommendations, and management
• Custom analysis, reporting, and insights
• Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics
• Conversion rate optimization, including identifying, recommending and implementing new landing pages for A/B testing
• Summarize and communicate the status of all campaigns with appropriate internal and external contacts
• Work with project managers and team leads to create and ensure timely delivery of project requirements
• Report on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents
• Help elevate paid social practices for the agency by working in collaboration with performance media team leads

_REQUIREMENTS:

• 1+ years of paid social or paid search marketing experience
• Working knowledge of Google Analytics
• Understanding of paid search advertising (Google, Bing etc.)
• Understanding of paid social advertising (Facebook, Instagram, X, LinkedIn, Snapchat, YouTube etc.)
• Preferred working knowledge of 3rd party platforms like Marin, Skai, DoubleClick DFA/DCM, etc
• Excellent written and verbal communication skills
• Ability to work independently as well as with a team
• Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
• Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
• Strong experience with Microsoft Excel
• Preferred experience with Tableau or other data visualization platforms
• Agency experience will be given preference

_PAY TRANSPARENCY + EXCELLENT EMPLOYEE BENEFITS:

The details of our job offers are determined by relevant experience and knowledge related to the position. The starting base salary range for this position is $47,000 to $51,000, in addition to discretionary bonuses, and access to our excellent employee benefits, including:

• Participation in the Employee Stock Ownership Plan
• Comprehensive health insurance plan options, including 100% paid plan
• Employee dental, life and disability coverage, 100% paid
• Participation in 401(K) Plan with generous employer match
• Generous paid parental leave
• Generous PTO policy, including 11 paid holidays per year
• Employee wellness stipend + home office stipend
• Commuter stipend (for hybrid employees)

ABOUT COLLECTIVE MEASURES

Collective Measures is the agency brands call whenthey’reready to move past the noise. Wedon’twait for certainty; we create it.Built at the intersection of media and analytics, we turn raw signals into directions that are clear, actionable, and built to scale. Our work fuses the logic of data with the momentum of conviction, shaping systems that turn constant change into measurable progress.

we’renot theorists or tacticians;we’rebuilders. Every plan we design connects insight to execution, vision to proof. The result is marketing thatdoesn’tjustperform,it propels.

Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors.

Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don’t meet every one of our qualifications listed.