Paid Media Manager, Roofing (Remote, San Diego)

Blacksmith Agency; San Diego (CA); Remote; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is hiring a Paid Media Manager for Roofing. You will own paid media campaigns across Google Ads, Meta, and other platforms for roofing clients operating in multiple markets.

You’ll set budgets, bidding strategies, and a narrative for campaigns, while serving as the strategic voice in client calls. The role requires 3+ years hands-on experience with Google Ads and Meta, agency experience across multiple clients, and clear English for US client calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven ROAS/CPA improvements for clients.
• Agency experience across multiple clients and industries.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for roofing clients across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Define budget allocation, bidding strategies, targeting and testing plans.
• Ensure accurate conversion tracking with GA4, GTM and pixels; present results.

Skills

Google Ads

Meta Ads

Agency experience

English (US clients)

Roofing/multi-location experience

Tools

GA4

Google Tag Manager

Pixels

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI‑first digital agency. As Paid Media Manager, Roofing you own paid media for a book of roofing clients (roofing contractors operating across several markets): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or similar multi‑location businesses is a strong plus.