Paid Media Manager, Roofing (Remote, Columbus)

Blacksmith Agency LLC; North Carolina; À distance; USD 70 000 - 95 000; Plein temps

Résumé du poste

Blacksmith Agency is seeking a Paid Media Manager, Roofing who will own paid media for a book of roofing clients across markets. You set strategy, budgets, roadmaps and narrative when clients ask why you chose certain moves. You are the strategic voice in client conversations.

You will manage Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bids, test creatives and track attribution to drive growth and strong ROAS. Remote role for US-based clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven ROAS/CPA improvement track record.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.
• Experience with roofing or multi-location businesses is a plus.

Responsabilités

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for roofing clients.
• Handle budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Set up and trust conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps; explain numbers on calls.
• Grow accounts through retention, upsell and long-term client relationships.

Connaissances

Google Ads

Meta

ROAS / CPA

Agency experience

English (US) on calls

Outils

GA4

Tag Manager

Platform pixels

Microsoft Ads

LinkedIn Ads

Description du poste

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI‑first digital agency. As Paid Media Manager, Roofing you own paid media for a book of roofing clients (roofing contractors operating across several markets): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or similar multi‑location businesses is a strong plus.