PPC Manager, Roofing (Remote, Minneapolis)

Blacksmith Agency LLC; Minneapolis (MN); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is a remote, AI-first digital agency focused on paid media for roofing clients. As PPC Manager, Roofing you own the paid media strategy, budgets, and narrative for a portfolio of roofing accounts across several markets.

You will lead campaigns on Google Ads, Meta, LinkedIn and Microsoft Ads, craft the 90-day roadmaps, and present performance insights to clients. Strong English and agency experience are required.

Qualifications

• 3+ years hands-on in Google Ads and Meta for multiple accounts.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing; determine when to kill a campaign.
• Set up conversion tracking with GA4, Google Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for clients and explain numbers on calls.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Tools

GA4

Tag Manager

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Roofing you own paid media for a book of roofing clients (roofing contractors operating across several markets): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or similar multi-location businesses is a strong plus.