Paid Media Manager, Roofing (Remote, Miami)

Blacksmith Agency; Miami (FL); À distance; USD 70 000 - 100 000; Plein temps

Résumé du poste

Blacksmith Agency is an AI‑first digital agency seeking a Paid Media Manager, Roofing to own paid media for roofing clients across multiple markets. You will shape budgets, bidding strategies, and the narrative during client calls, acting as the strategic voice for the accounts.

You will manage campaigns across Google, Meta, LinkedIn and Microsoft Ads, build roadmaps, and drive growth through retention and upsell, with a focus on ROAS and performance for multi-location roofing businesses.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• Proven track record of moving ROAS, CPA or pipeline metrics.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Experience with roofing or multi-location businesses is a strong plus.

Responsabilités

• Own paid media for roofing clients across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing, and know when to kill a campaign.
• Set up conversion tracking and attribution with GA4, Tag Manager and platform pixels.
• Develop the 90-day and quarterly roadmaps for each client and present the numbers story on calls.
• Drive account growth through retention, upsell and long-term relationships.

Connaissances

Google Ads

Meta Ads

ROAS optimization

Agency experience

English (US) on calls

Outils

GA4

Google Tag Manager

Facebook Pixel

Description du poste

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI‑first digital agency. As Paid Media Manager, Roofing you own paid media for a book of roofing clients (roofing contractors operating across several markets): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or similar multi‑location businesses is a strong plus.