PPC Manager, Roofing (Remote, Chicago)

Blacksmith Agency; Chicago (IL); Remote; USD 75,000 - 120,000; Full time

Benefits offered by this job

Remote work across US/Canada/South_Afr

Job summary

Blacksmith Agency LLC in the US is seeking a PPC Manager, Roofing, to own paid media for roofing clients across multiple markets: strategy, budgets, roadmaps, and the client narrative. You’ll be the strategic voice on calls and guide the account direction.

3+ years hands-on in Google Ads and Meta, agency experience across several clients, and clear spoken English with US clients on live calls are required. Roofing or multi-location experience is a strong plus.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements with multi-client agencies.
• Experience managing several clients simultaneously.
• Clear spoken English with US-based clients on live calls.
• Experience with roofing or multi-location businesses is a plus.

Responsibilities

• Own paid media for roofing clients across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting, testing and campaign pruning.
• Setup and maintain conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps and narrate numbers on calls.
• Drive account growth through retention, upsell and long-term relationships.

Skills

English fluency

Agency multi-client experience

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

GA4

Tag Manager

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Roofing you own paid media for a book of roofing clients (roofing contractors operating across several markets): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or similar multi-location businesses is a strong plus.