PPC Manager, Roofing (Remote, Salt Lake City)

Blacksmith Agency; Salt Lake City (UT); À distance; USD 70 000 - 110 000; Plein temps

Résumé du poste

Blacksmith Agency LLC is seeking a PPC Manager, Roofing, to lead paid media strategies for roofing clients across multiple markets. You will own the targeting, budget calls, and the narrative during client discussions, acting as the strategic voice in the room.

You will manage Google Ads, Meta, LinkedIn and Microsoft Ads accounts, optimize bidding, tracking, and testing, and craft the 90-day and quarterly roadmaps that tell the client story with clear metrics.

Qualifications

• 3+ years hands-on experience building, running and optimizing Google Ads and Meta campaigns.
• Proven track record moving ROAS, CPA or pipeline metrics.
• Experience delivering services for multiple clients within an agency.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or multi-location businesses is a strong plus.

Responsabilités

• Own paid media for accounts across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budget calls, bidding, targeting and creative testing; know when to pause or kill a campaign.
• Ensure accurate conversion tracking using GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers behind results.
• Grow accounts through retention, upsell and long-term client relationships.

Connaissances

Google Ads

Meta Ads

ROAS optimization

CPA optimization

Agency experience

Client management

English (US)

Multi-location roofing

Outils

GA4

Tag Manager

Pixels

Description du poste

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Roofing you own paid media for a book of roofing clients (roofing contractors operating across several markets): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or similar multi-location businesses is a strong plus.