Paid Media Manager, Roofing (Remote, Mexico City)

Blacksmith Agency; United States; Remote; MXN 1,306,000 - 2,239,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Manager to lead paid media for roofing clients across multiple markets. You will own targeting, budgets, roadmaps, and reporting, acting as the strategic voice in client calls.

Requirements include 3+ years hands-on Google Ads and Meta experience, agency experience with multiple clients, and strong English for US calls. Roofing-multi-location background is a plus.

Qualifications

• 3+ years hands-on in Google Ads and Meta: manage campaigns.
• Proven ROAS/CPA improvements with client walkthroughs.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.
• Experience with roofing or multi-location businesses is a strong plus.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads.
• Handle budget allocation, bidding, targeting, and testing.
• Set up conversion tracking with GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly roadmaps for each client.
• Grow accounts through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

Campaign management

Analytics GA4

Agency experience

Tools

GA4

Tag Manager

Pixels

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI‑first digital agency. As Paid Media Manager, Roofing you own paid media for a book of roofing clients (roofing contractors operating across several markets): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or similar multi‑location businesses is a strong plus.