PPC Manager, Roofing (Remote, Nashville)

Blacksmith Agency LLC; Nashville (TN); Remote; USD 60,000 - 100,000; Full time

Job summary

Blacksmith Agency is a remote, AI-first digital agency seeking a PPC Manager for roofing clients. You will own paid media from strategy to execution across Google, Meta, LinkedIn and Microsoft, shaping budgets, roadmaps, and client narratives.

You will lead ROAS and CPA improvements for multiple locations, manage cross-channel testing, and drive long-term account growth through retention and upsell. Excellent English on live calls with US clients is required.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements with multi-client portfolios.
• Agency experience managing several clients simultaneously.
• Strong spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google, Meta, LinkedIn and Microsoft Ads for roofing clients.
• Budgeting, bidding, targeting and testing; decide when to kill a campaign.
• Conversion tracking using GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps and narrate the numbers for clients.
• Grow accounts through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Agency experience

Tools

GA4

Tag Manager

Pixels

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Roofing you own paid media for a book of roofing clients (roofing contractors operating across several markets): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or similar multi-location businesses is a strong plus.