Paid Media Manager

Basilio Inc; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Basilio Inc runs paid media to profit, buying and optimizing every channel under one team against real unit economics. You will own a client’s paid budget, sit within the Paid Media team, and be measured on outcomes rather than hours.

This remote-first role supports brands across Amazon, Walmart, TikTok Shop, and the open web. As a Paid Media Manager, you’ll lead planning and execution across Google, Meta, TikTok, and marketplaces, manage budgets, and direct analysts on unit economics.

Qualifications

• 4–6 years in paid media with budget ownership.
• Bachelor's degree in Marketing, Business, or related field, or equivalent experience.

Responsibilities

• Plan and run paid media across Google, Meta, TikTok, and marketplaces.
• Manage budgets to target return, not vanity metrics.
• Direct specialists and analysts against unit economics.
• Report spend, return, and next moves clearly.
• Reconcile spend and results weekly to prevent budget drift.
• Collaborate with creative and CRO to improve funnel performance.
• Stay current on platform changes and adapt quickly.

Skills

Cross-channel media

Budget management

AI fluency

Ownership

Communication

Education

Bachelor's degree

Tools

Google Ads

Meta Ads Manager

TikTok Ads

Amazon Ads

Looker Studio

ChatGPT

Claude

OpenRouter

Qwen

Job description

Job Summary

Basilio runs paid media to profit, buying and optimizing every channel under one team against real unit economics.

As a Paid Media Manager at Basilio Inc, you own a client's paid budget and the profit it returns. You sit inside the Paid Media team, own your results, and are measured on what you move, not hours logged.

Basilio Inc is a growth and marketing company that builds and runs brands across Amazon, Walmart, TikTok Shop, and the open web. We hire operators, train them on proven systems, and give them real accounts to run. This is a remote-first, outcome-owned role for someone who wants to do the best work of their career on brands that are actually scaling.

What You Will Own

• Plan and run paid media across Google, Meta, TikTok, and marketplaces
• Manage budgets to target return, not vanity metrics
• Direct specialists and analysts against unit economics
• Report spend, return, and next moves in clear terms
• Reconcile spend and results weekly and never let a budget drift unwatched
• Partner with creative and CRO so the whole funnel converts, not just the click
• Stay current on platform, policy, and auction changes and adapt fast

A Typical Week

• Move your core metrics: return on ad spend vs target and blended cac and profit
• Hands-on execution in Google Ads, Meta Ads Manager, TikTok Ads
• Sync with creative, CRO, analytics, and account managers and report progress

What Success Looks Like

• First 30 to 60 days: you are fully ramped on your accounts and tools and already moving return on ad spend vs target
• Ongoing: you consistently hit target on return on ad spend vs target and blended cac and profit
• You leave every account, campaign, or project measurably better than you found it

Competencies

• Cross-channel paid judgment
• Discipline with money and math
• AI fluency: strong prompting and sound judgment on when to trust or override a model (required)
• Ownership: you run your lane end to end and are measured on the outcome
• Clear, direct written and verbal communication
• Comfort working in a fast, data-driven, remote-first team
• Discipline with process, deadlines, and documentation
• Coachability: you take feedback and turn it into better work fast

Education

Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.

Work Experience

4 to 6 years in paid media with budget ownership.

Tools You Will Use

• Google Ads
• Meta Ads Manager
• TikTok Ads
• Amazon Ads
• Looker Studio
• ChatGPT (OpenAI)
• Claude (Anthropic)
• OpenRouter
• Qwen

What You Bring

• Fluent English, written and spoken
• Strong organization and the ability to juggle multiple priorities
• A self-starter who does not need to be chased
• Reliable high-speed internet and a professional remote setup

Key Performance Indicators

• Return on ad spend vs target
• Blended CAC and profit
• Budget pacing accuracy
• Client retention on paidQuality and consistency of your work as reviewed by your lead
• Reliability: you hit deadlines and communicate early when something is at risk

Who You Will Work With

You work alongside creative, CRO, analytics, and account managers on every paid account. You report to your division director and partner directly with account teams and, where the role calls for it, clients.

Working With AI (Required)

AI experience is required for this role. You are fluent with ChatGPT (OpenAI) and Claude (Anthropic), comfortable running models through OpenRouter and open models such as Qwen, and you write clear, effective prompts. Most of the work at Basilio Inc is AI-augmented, so you use AI to work faster and sharper every day while owning the judgment, accuracy, and final result yourself.

Use AI for analysis, ad-copy variations, and reporting support, and understand platform AI bidding and creative tools. You own the strategy and the budget decisions and never let automation run unsupervised against a real budget.

Growth Path

Clear path from Manager to Senior Manager to Department Director as you grow the results and the team, with leadership development along the way.

Job Specifications

• Department: Paid Media
• Employment Type: Full-time
• Work Setup: Remote
• Level: Manager
• Experience: 4-6 years
• Compensation: base plus performance-based commission and bonuses tied to the results you drive