Paid Media Analyst

Basilio Inc; United States; Remote; USD 65,000 - 90,000; Full time

Job summary

Basilio Inc. runs paid media across Amazon, Walmart, TikTok Shop, and the open web. As a Paid Media Analyst, you own your data-driven results and are measured on impact rather than hours worked.

You will build reporting, track spend and pacing, model unit economics, and partner with creative, CRO, and analytics teams to drive reliable, profitable campaigns in a remote, outcome‑oriented environment.

Qualifications

• Bachelor's degree in Data, Business, Marketing, or a related field, or equivalent experience.
• 2–4 years of analytics or paid media analysis experience.
• Experience building dashboards and reporting across paid channels.
• Ability to model unit economics and break-even for campaigns.
• Strong English communication and collaborative mindset.

Responsibilities

• Build reporting and dashboards across all paid channels.
• Track spend, return, and pacing; flag issues early.
• Model unit economics and break-even for campaigns.
• Coordinate with creative and CRO to improve funnel.
• Stay current on platform changes and adapt quickly.

Skills

Analytical thinking

Strong reporting

AI fluency

Ownership

Communication

Remote work discipline

Time management

Detail-oriented

Education

Bachelor's degree in Data, Business, Marketing, or related field

Tools

Looker Studio

Excel or Google Sheets

Google Analytics 4

channel ad platforms

ChatGPT

Claude

OpenRouter

Qwen

Job description

Job Summary

Basilio runs paid media to profit, buying and optimizing every channel under one team against real unit economics.

As a Paid Media Analyst at Basilio Inc, you keep every paid account honest with the numbers. You sit inside the Paid Media team, own your results, and are measured on what you move, not hours logged.

Basilio Inc is a growth and marketing company that builds and runs brands across Amazon, Walmart, TikTok Shop, and the open web. We hire operators, train them on proven systems, and give them real accounts to run. This is a remote-first, outcome-owned role for someone who wants to do the best work of their career on brands that are actually scaling.

What You Will Own

• Build reporting and dashboards across all paid channels
• Track spend, return, and pacing and flag issues early
• Model unit economics and break-even for campaigns
• Give managers the read they need to make the call
• Reconcile spend and results weekly and never let a budget drift unwatched
• Partner with creative and CRO so the whole funnel converts, not just the click
• Stay current on platform, policy, and auction changes and adapt fast

A Typical Week

• Move your core metrics: reporting accuracy and timeliness and pacing issues caught early
• Hands-on execution in Looker Studio, Excel or Google Sheets, Google Analytics 4
• Sync with creative, CRO, analytics, and account managers and report progress

What Success Looks Like

• First 30 to 60 days: you are fully ramped on your accounts and tools and already moving reporting accuracy and timeliness
• Ongoing: you consistently hit target on reporting accuracy and timeliness and pacing issues caught early
• You leave every account, campaign, or project measurably better than you found it

Competencies

• Analytical precision
• Clarity in reporting
• AI fluency: strong prompting and sound judgment on when to trust or override a model (required)
• Ownership: you run your lane end to end and are measured on the outcome
• Clear, direct written and verbal communication
• Comfort working in a fast, data-driven, remote-first team
• Discipline with process, deadlines, and documentation
• Coachability: you take feedback and turn it into better work fast

Education

Bachelor's degree in Data, Business, Marketing, or a related field, or equivalent experience.

Work Experience

2 to 4 years in analytics or paid media analysis.

Tools You Will Use

• Looker Studio
• Excel or Google Sheets
• Google Analytics 4
• channel ad platforms
• ChatGPT (OpenAI)
• Claude (Anthropic)
• OpenRouter
• Qwen

What You Bring

• Fluent English, written and spoken
• Strong organization and the ability to juggle multiple priorities
• A self-starter who does not need to be chased
• Reliable high-speed internet and a professional remote setup

Key Performance Indicators

• Reporting accuracy and timeliness
• Pacing issues caught early
• Adoption of reporting by managers
• Analysis-driven decisions
• Quality and consistency of your work as reviewed by your lead
• Reliability: you hit deadlines and communicate early when something is at risk

Who You Will Work With

You work alongside creative, CRO, analytics, and account managers on every paid account. You report to your department lead and partner directly with account teams and, where the role calls for it, clients.

Working With AI (Required)

AI experience is required for this role. You are fluent with ChatGPT (OpenAI) and Claude (Anthropic), comfortable running models through OpenRouter and open models such as Qwen, and you write clear, effective prompts. Most of the work at Basilio Inc is AI-augmented, so you use AI to work faster and sharper every day while owning the judgment, accuracy, and final result yourself.

Use AI for analysis, ad-copy variations, and reporting support, and understand platform AI bidding and creative tools. You own the strategy and the budget decisions and never let automation run unsupervised against a real budget.

Growth Path

Clear path from Specialist to Senior Specialist to Manager and Lead as you show consistent results, with training through the Basilio Academy along the way.

Job Specifications

• Department: Paid Media
• Employment Type: Full-time
• Work Setup: Remote
• Level: Specialist
• Experience: 2-4 years
• Compensation: base plus performance-based commission and bonuses tied to the results you drive