Paid Media & Growth Specialist—Landing Pages & Automation

Strive Creative; Ferndale (MI); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Health

Vision

Paid time off

401(k) match

Job summary

Strive Creative is seeking a Digital Marketing Specialist to drive paid media strategy and customer journeys, including engaging landing pages, automated newsletters, and social content in collaboration with our creative and account teams.

You will manage campaigns across Google Ads, Meta, and LinkedIn; build conversion paths; and analyze GA4 and Tableau to optimize performance and reporting.

Qualifications

• 2–3 years in digital marketing (agency/multi‑client a plus).
• Google Ads certification and proficiency with Meta Ads Manager and GA4.
• Comfortable with Tableau and spreadsheets.
• Hands‑on newsletter/ESP experience.
• WordPress page building/content updates.
• Clear, concise copywriting across ads, email, and social.

Responsibilities

• Launch & Manage Paid Media: set up, QA, and optimize campaigns across Google Ads, Meta, and LinkedIn.
• Build Journeys & Landing Pages: create conversion‑focused landing pages and user paths from ad click to on‑page engagement.
• Automate Newsletters & Support Social: set up segmented, automated email sequences and coordinate social content.
• Optimize & Report: run A/B tests; monitor GA4/Ads Manager; surface insights in Tableau.

Skills

Google Ads certification

Meta Ads Manager

GA4

Tableau

WordPress

Copywriting

Newsletter/ESP

Landing pages

Tools

Google Ads

LinkedIn

Excel/Spreadsheets

Job description

Strive Creative is seeking a Digital Marketing Specialist to drive paid media strategy and customer journeys, including engaging landing pages, automated newsletters, and social content in collaboration with our creative and account teams.

You will manage campaigns across Google Ads, Meta, and LinkedIn; build conversion paths; and analyze GA4 and Tableau to optimize performance and reporting.